Signzy
Website:
signzy.com
Job details:
Why Signzy?
Signzy is building the trust infrastructure for the digital economy — helping banks, fintechs, financial institutions, marketplaces, and regulated enterprises verify identities, onboard customers, prevent fraud, and meet compliance requirements with speed and confidence.
Our products power digital onboarding, KYC, KYB, AML, fraud prevention, and compliance automation across global markets. The problems we solve are complex, the industries we serve are highly regulated, and the impact of our work is felt by businesses and millions of end users every day.
We are looking for people who want that level of ownership. People who can think sharply, write clearly, move fast, use AI intelligently, and build marketing that creates both brand authority and business impact.
Job Overview
Signzy is looking for a Senior Marketing Manager – Content, Thought Leadership & Lead Generation to build and scale our content, product marketing, and demand generation engine.
This role will own the creation of sharp narratives around identity verification, digital onboarding, KYC, KYB, AML, fraud prevention, AI, and compliance automation. The person will work closely with leadership, sales, product, partnerships, and performance marketing teams to turn market insights, product capabilities, customer stories, and regulatory themes into compelling content and lead-generation campaigns.
Job Responsibilities
- Develop and own Signzy’s content and thought leadership strategy across products, regions, buyer personas, and GTM priorities.
- Build sharp positioning, messaging, and value propositions for Signzy’s products across identity verification, digital onboarding, KYC, KYB, AML, fraud prevention, transaction monitoring, Contract360, and compliance automation.
- Build thought leadership around AI in fraud, digital identity, compliance automation, banking transformation, RegTech infrastructure, deepfakes, synthetic fraud, and the future of trust in financial services. These could be via newsletters, case studies, or other form of content.
- Support qualified lead generation across priority markets and buyer segments by developing strong hooks, lead magnets, landing page messaging, ad copy, email flows, webinar themes, nurture content, and ABM assets that help convert audience interest into sales conversations.
- Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization.
- Build AI-enabled workflows for research, ideation, drafting, repurposing, personalization, competitor analysis, campaign variations, content calendars, sales enablement drafts, and reporting.
- Ensure AI improves speed and scale without compromising originality, credibility, nuance, or brand voice.
Job Requirements
- 5+ years of experience in B2B SaaS. Preferred if fintech, RegTech, enterprise technology, or adjacent sectors.
- Strong experience in content strategy, product marketing, thought leadership, demand generation, or lead-generation marketing.
- Excellent writing, editing, and storytelling skills, especially for senior enterprise and BFSI audiences.
- Deep understanding of product marketing, go-to-market strategies, and sales enablement.
- Good understanding of lead-generation channels such as LinkedIn Ads, Google Ads, email campaigns, webinars, ABM, retargeting, and nurture campaigns.
- Ability to work cross-functionally with founders, sales, product, partnerships, design, and performance marketing teams.
- Hands-on comfort with AI tools for research, ideation, drafting, repurposing, personalization, and marketing workflow improvement.
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