Parity Cube Pvt. Ltd.
Website:
paritycube.com
Job details:
Company Description Parity Cube Pvt. Ltd. is a fast-growing digital marketing startup in India, known for building high-traffic, performance-driven online platforms. The company operates DesiDime.com, a large user-driven shopping community offering deals, coupons, and forums for smarter purchase decisions. Its B2B product, Cuelinks.com, is a content monetization tool that helps over 10,000 publishers earn revenue from outbound traffic to major online shopping and service sites. Parity Cube also runs Zingoy.com, one of India’s fastest-growing cashback platforms, providing cost-effective customer acquisition and retention solutions for merchants while rewarding users for their online shopping.
The Person We're Looking For
A senior marketer whose core skill is building efficient demand engines: someone who turns positioning into reach, reach into pipeline and growth, and does it with clear return on every rupee spent.
The defining traits:
- A builder of engines, not a manager of activity. You create the systems, funnels, and distribution that generate demand, and you make the existing team's work add up to outcomes rather than disconnected campaigns.
- ROI-disciplined by instinct. You think in CAC, payback, and return. Reach only matters to you if it pays back. This is non-negotiable for a bootstrapped company where every rupee of spend must justify itself.
- Equally fluent across B2B and B2C. You can move between an enterprise demand motion (Cuelinks, getting in front of advertisers, agencies, and platforms and converting attention into qualified pipeline) and a consumer growth motion (DesiDime, ZIngoy acquisition, engagement, and retention at scale). Most candidates lean one way; the ability to direct the other is essential.
A leader who lifts a team. You take a capable but unled execution team (SEO, content, social, paid, lifecycle/CRM, martech) and give it strategic direction and accountability.
This is the Senior colleague our marketing function is currently missing. The execution muscle exists; the strategy, coherence, and efficiency discipline do not. That is what you bring.
The Role
You own demand, reach, and marketing efficiency across our two flagship brands, Cuelinks (B2B commerce and monetization infrastructure) and DesiDime & Zingoy (B2C deals and savings community), and you lead the team that executes it.
What that means in practice:
Own marketing strategy, positioning, and channel priorities across both brands, and bring the function under one coherent, accountable direction.
For Cuelinks, build the demand engine: content systems, demand-generation funnels, sales enablement, and distribution that produce qualified pipeline efficiently. You'll work closely with the founders, who are actively involved in Cuelinks' category strategy.
For DesiDime and Zingoy, set the direction for community growth and retention, and direct the existing team driving acquisition, engagement, and lifecycle. DesiDime & Zingoy growth is explicitly part of your mandate, not a secondary concern.
Lead and develop the existing marketing team, raising output from execution to measurable outcome.
Run marketing as a P&L-aware function: every channel and campaign measured against return, spend justified by the pipeline, growth, and retention it generates.
How Success Is Measured
- Efficiency and return are central to every metric:
- Marketing ROI and return on spend across both brands.
- CAC and payback period, with cost per qualified lead for Cuelinks and blended acquisition cost for DesiDime.
- For B2B ProductMarketing-sourced qualified pipeline, and the efficiency of generating it.
- For B2C: efficient audience growth, engagement, and retention value against acquisition cost.
Experience
8 to 10 years in marketing, with real depth in demand generation, distribution, and marketing efficiency, not just brand or content.
Demonstrated ownership of CAC, payback, and ROI, able to show how spend was made to return.
Demonstrated ability to operationalize positioning into a working, efficient demand engine.
Genuine range across B2B demand-gen and B2C growth/retention, with the ability to direct whichever is not your home turf.
Experience leading a multi-function marketing team.
A systems-and-engines builder, comfortable turning data into distribution, growth, and efficiency decisions.
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