KEWLANI AGRO INDUSTRIES PRIVATE LIMITED
Website:
kewlaniagro.in
Job details:
We're Hiring: Marketing Manager / Senior Marketing Manager
Company: House of Kewlani
Industry: Functional Beverages
Location: Bengaluru or Mumbai
About House of Kewlani
House of Kewlani is building India's next-generation beverage brand with a focus on innovative, better-for-you drinks. We are looking for an experienced marketing professional who can build our brand from the ground up through powerful online and offline marketing strategies.
Key Responsibilities
- Develop and execute the overall marketing strategy for the brand across India.
- Plan and manage both online and offline marketing campaigns.
- Build brand awareness through digital marketing, influencer collaborations, PR, events, retail activations, and experiential marketing.
- Create and execute high-impact product launch campaigns.
- Develop creative campaigns for social media, YouTube, Meta, Google, and e-commerce platforms.
- Plan ATL, BTL, and TTL marketing activities.
- Manage agency partners, creative teams, media planners, and production vendors.
- Lead influencer, celebrity, and brand collaboration initiatives.
- Plan and execute in-store branding, merchandising, sampling, roadshows, exhibitions, and promotional events.
- Drive customer acquisition, engagement, and retention through performance marketing and CRM initiatives.
- Conduct market research, consumer insights, and competitor analysis to identify growth opportunities.
- Monitor marketing budgets and optimise campaign ROI.
- Work closely with the sales team to develop trade marketing programs that increase retail visibility and sales.
- Track campaign performance and present detailed reports with actionable insights.
- Build and maintain relationships with media houses, advertising agencies, event partners, and strategic collaborators across India.
Eligibility
- Minimum 5+ years of experience in FMCG, beverage, food, or consumer brands.
- Strong professional network across India with agencies, media partners, influencers, event companies, PR firms, and marketing professionals.
- Proven experience in managing both online and offline marketing at a national level.
- Strong understanding of branding, digital marketing, retail marketing, trade marketing, consumer behaviour, and performance marketing.
- Experience in launching and scaling consumer brands is highly preferred.
- Excellent communication, leadership, negotiation, and project management skills.
- Proficiency in marketing analytics, Meta Ads, Google Ads, Excel, and PowerPoint.
What We Offer
- Opportunity to build one of India's most exciting new beverage brands.
- Competitive salary with performance-based incentives.
- Leadership role with significant ownership and decision-making authority.
- A fast-paced, entrepreneurial environment with excellent long-term growth opportunities.
If you're passionate about building iconic consumer brands and have the network and expertise to take House of Kewlani nationwide, we'd love to hear from you.
- Apply now or send your profile to "himanshu@kewlanigroup.com"
Click on Apply to know more.