Mangal Electrical Industries Limited
Website:
mangals.com
Job details:
MARKETING EXECUTIVE
Mangal Electrical Industries Limited | Transformer Division
About Us
Mangal Electrical Industries Limited (MEIL) is a BSE/NSE-listed manufacturer of power transformers at the forefront of India's infrastructure modernization. We're scaling fast—our new 132/220kV facility launches this year, and our Hannover Messe 2026 debut proved we're ready for the world stage. Our customers: L&T, TATA Power, Reliance, and emerging solar, steel, and sugar leaders across India.
The Role
You're the first voice of MEIL to the market. Your job is to drive pre-sales awareness, build brand credibility, and generate qualified leads for our sales team. You'll own everything visible: social media, outbound calling, content strategy, partner portals, branding decisions, and customer-facing narratives. You're not sitting behind; you're on the frontlines—talking to project managers, uploading specs to IndiaMART, posting on LinkedIn about our breakthroughs.
What You'll Do
- Lead generation: Inbound calling to prospects (solar developers, steel mill heads, sugar factory owners), qualifying conversations
- Social media & content: Manage LinkedIn, Instagram (behind-the-scenes facility content, customer wins, technical updates); oversee blog strategy
- Partner portals: Maintain and optimize MEIL profiles on IndiaMART, industry directories, trade portals
- Brand strategy: Own messaging pillars (Quality → Credibility → Integration → Speed → Reliability), work with me on branding decisions
- Content creation: Collaborate on technical blogs, case studies, brochures, webinars, trade show materials
- Market intelligence: Track competitor moves, industry trends, customer feedback
- CRM support: Log all outreach activity, maintain funnel visibility for sales team
- Cross-functional: Work with design, operations, and sales to ensure messaging aligns with product reality
Who You Are
- Education: MBA (Marketing, Business, or equivalent) preferred; strong analytical + creative mindset required
- Experience: 1–4 years in B2B marketing, industrial marketing, or SaaS marketing (transformers/power industry a plus, but not mandatory)
- Mindset: You're comfortable talking to technical audiences, aren't intimidated by electrical jargon, and can translate specs into customer value
- Skills: LinkedIn-savvy, comfortable with WordPress/CMS, Excel-fluent, strong written communication, content creator at heart
- Location: Jaipur-based; occasional travel to trade shows or customer visits (~10–15%)
Why MEIL?
- Direct impact: You report to the Division Head (not buried in a general marketing team)—your ideas get heard immediately
- Scale: B2B deals worth ₹50L+—your lead quality drives real revenue
- Growth trajectory: New 220kV facility, international expansion (Hannover success), 4-person team with clear growth path
- Learning: Work with engineers, designers, and operations—you'll understand power transformers inside out
- Autonomy: Initial approvals from me, then full creative/strategic ownership by Q3
- Brand-building: We're at an inflection point—the marketing you build today defines MEIL's market perception for years
How to Apply
- If this resonates, apply with your resume and share an example of one piece of B2B content or campaign you're most proud of (a LinkedIn post, blog, campaign, anything that moved prospects toward a sale). For quicker application process, you can also email me at adhyan@mangals.com.
Click on Apply to know more.