Brown Sugar India
Website:
brownsugarindia.com
Job details:
We’re Hiring: Marketing Executive | Senior Marketing Executive
Brown Sugar is a fast-growing café and dessert brand known for its indulgent cakes, bakery creations, beverages, and gourmet hampers. As we continue to expand, we are looking for a dynamic Marketing Executive/ Senior Marketing Executive who can take ownership of campaigns from strategy to execution and help build a stronger brand presence both offline and online.
If you enjoy creating impactful campaigns, coordinating with teams, and driving real business growth for a lifestyle food brand — this role is for you.
Location: Jaipur
Experience: 1–3 years (Preferably in QSR, Café, F&B or Retail Marketing)
Key Responsibilities
Marketing Strategy & Campaigns
• Plan and execute integrated marketing campaigns to increase store footfall, brand awareness, and online orders
• Develop and implement Local Store Marketing (LSM) initiatives for individual outlets
• Plan festive campaigns, seasonal promotions, product launches, and special collaborations
Brand Marketing & Media Coordination
• Work closely with the branding and creative teams to ensure consistent campaign messaging
• Coordinate with external agencies for Radio, Print, Cinema, Outdoor and Digital advertising
• Manage influencer collaborations, brand partnerships, and promotional activations
App Marketing & Customer Growth
• Manage and support marketing initiatives for the Brown Sugar mobile app
• Drive app downloads, customer acquisition, and repeat orders through targeted campaigns
• Plan app-exclusive offers, loyalty programs, and push notification strategies
• Coordinate with tech and operations teams to ensure a seamless app experience
Operations & Team Coordination
• Work closely with the operations and outlet teams to ensure smooth execution of marketing campaigns at store level
• Coordinate with internal teams to align promotions, launches, and brand initiatives
Events, Partnerships & Community Engagement
• Plan and coordinate brand events, collaborations, and local activations
• Represent the brand in events, exhibitions, and community engagements where applicable
• Work with influencers, creators, and local communities for promotional activities
CSR & Brand Initiatives
• Assist in planning and executing CSR activities and community-driven brand initiatives
Performance & Insights
• Track campaign performance and evaluate ROI and marketing effectiveness
• Monitor market trends, competitor activities, and customer insights to refine strategies
Requirements
• Bachelor’s degree in Marketing, Business, or a related field
• 1–3 years of marketing experience (QSR, Café, F&B or Retail preferred)
• Experience or exposure to app marketing, customer engagement, and retention strategies is a plus
• Strong communication, coordination, and project management skills
• Ability to manage multiple campaigns in a fast-paced brand environment
Why Join Brown Sugar?
• Work with a fast-growing café & dessert brand
• Opportunity to build high-impact marketing campaigns
• Exposure to multi-channel marketing – digital, influencer, and offline media
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