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Job Description – Content Marketing Specialist
Location: Chennai (Work from office only)
Experience: 8-18 years
Industry: B2B SaaS | AI | Enterprise Software
About the Role
We are looking for a Content Marketing Specialist to own the end-to-end content lifecycle for AI-native enterprise platform. You will create compelling content that educates buyers, supports sales, improves search visibility, and positions Worktual as a thought leader across the UK, US, India, and UAE markets.
Key Responsibilities
· Develop and execute the monthly content calendar.
· Write high-quality blogs, website copy, landing pages, eBooks, white papers, case studies, customer stories and solution briefs.
· Create sales enablement content including brochures, presentations, one-pagers, email campaigns and battle cards.
· Repurpose long-form content into LinkedIn, X, Facebook and email content.
· Work closely with Product Marketing, SEO and Design teams.
· Optimise content for search while maintaining quality and readability.
· Conduct competitor and industry research.
· Use AI writing tools responsibly to accelerate content creation while maintaining originality and accuracy.
· Measure content performance and recommend improvements.
Required Skills
· 6+ years relevent experience in B2B SaaS or enterprise technology content marketing.
· Exceptional English writing and editing skills.
· Experience writing for technical and business audiences.
· Understanding of SEO fundamentals and keyword research.
· Familiarity with AI, CRM, Contact Centre, Customer Experience or enterprise software is preferred.
· Experience using tools such as ChatGPT, Claude, Grammarly, Google Analytics, or similar.
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