Pice®
Website:
piceapp.com
Job details:
Description
About the role:
We're looking for a creative storyteller to own our brand voice and content across every customer touchpoint. This role is the engine behind our ad creatives, video content, and social presence. You'll write, direct, and shape the narratives that make us stand out. If you live and breathe copy, obsess over hooks, and can turn a brief into content that stops the scroll, this is your role.
What you'll do:
- Write in-house copies and ad scripts, managing the full creative lifecycle from concept to approval
- Develop ad copy across formats (headlines, descriptions, CTAs) for Meta, Google, and other channels
- Lead creative direction on video editing and review and approve scripts and cuts from video production partners and external agencies
- Write design briefs for banner ads, referral creatives, and other visual assets
- Build and manage our Instagram presence alongside external agencies, covering engagement posts, reels, and creative campaigns
- Build scalable copy templates and workflows for push notifications, WhatsApp messages, and other CRM touchpoints
- Stay close to performance signals so creative output is always informed by what's actually working
- Be the brand’s custodian
What we're looking for
- 2 to 4 years in a creative, content, or brand role; agency or startup background preferred
- Exceptional copywriting skills with a sharp instinct for brand voice and tone
- Someone who obsesses over video hooks, scroll-stopping copy, and the small details that make the difference
- Experience directing video content and working with external production teams
- Comfort working across formats: long-form scripts, short-form social, performance copy
- A portfolio that shows range, not just beautiful writing but work that drove real outcomes
- Bonus: familiarity with Meta Ads Manager and basic creative performance metrics
About Us:
Pice is a Banking & Financial Services (BFSI) company serving Indian SMEs. Pice has set out to make it easier for small businesses to get access to / use high-quality financial services. We are building a suite of business-first products with payments & collections and combining it with powerful new credit products that businesses can use to grow to the next level.
We are a vibrant team of 70+ people working across the domains of tech, product & business. Spearheaded by 3 dynamic founders, we are backed by Nexus Venture Partners, Paramark & 10 renowned Angels.
Click on Apply to know more.