eG Innovations
Website:
eginnovations.com
Job details:
Reports to: Head of Marketing
Experience: 5 to 8 years.
About EG Innovations
eG Innovations builds full-stack observability software for enterprise IT teams. Our flagship product, eG Enterprise, supports over 650 technologies across applications, infrastructure, cloud, containers, virtual machines, databases, and digital workspaces - through a single platform.
The product is built for IT teams running complex, hybrid environments that don't want to stitch together five different tools to figure out why something is slow. AI-driven correlation, auto-baselining, and root-cause analysis are at the core of how it works. It's available as SaaS or on-premises, and recognised as an APM Champion by SoftwareReviews two years running.
We've been at this since 2001. The product is used across healthcare (Radboudumc, Ziekenhuis Gelderse Vallei), retail and logistics (eBay, Dachser), manufacturing (kt&G), finance, education, and government, with customers and teams across India, the US, Singapore, Middle East and Europe.
We compete with Datadog, New Relic, LogicMonitor, and SolarWinds in the broader APM and monitoring market, and with Citrix Director, ControlUp, and Nexthink on the digital workspace side.
About This Role
We're investing in web as a primary growth channel, and we're looking for the right person to lead it.
The website is one of the most important demand surfaces we have. The buyers we serve - CIOs, heads of infrastructure, IT operations leaders, digital workplace teams - do most of their research online before they ever talk to sales. We want eginnovations.com to be where they land, learn, and convert across every product line we offer.
You'll work alongside an established marketing team, a recently onboarded SEO agency, and dedicated web development and design resources. The role spans the full product portfolio - APM, cloud and hybrid cloud monitoring, infrastructure monitoring, enterprise application monitoring, and digital workspaces. Digital Workspace Monitoring (Citrix, Omnissa Horizon, Microsoft AVD, Amazon WorkSpaces, DEX) is a particular focus over the next 12 months, but the website's job is to grow pipeline across the board.
Within 6 to 12 months, if the work warrants it, there's headroom to grow a team underneath you.
What You'll Own
The website as a revenue surface: Qualified traffic in, qualified pipeline out. Every initiative below ladders to that outcome.
A serious experimentation program: Not the "we ran a button colour test last quarter" kind. A real one - hypothesis intake, testing cadence of at least two live tests a month, and a learnings library that compounds. The best CRO programs we admire treat failed tests as the asset, not the embarrassment.
The SEO function, end to end: You'll direct our SEO agency: set the brief, align them to ICP and priority keyword clusters spanning our product portfolio (digital workspace monitoring, APM, cloud and infrastructure monitoring, observability), plus high-intent alternatives queries (Datadog, New Relic, Citrix Director, and others), competitor displacement targets, and link-building priorities. You'll hold them to pipeline outcomes, not rankings. Monthly working sessions, quarterly business reviews, and a 12-month plan you co-author with them.
The analytics and attribution backbone: GA4, GTM, HubSpot, and the attribution layer that ties web behaviour to opportunity and revenue. By month six, anyone in marketing or sales should be able to answer "what did web contribute to pipeline last quarter" with a single dashboard.
The web-to-sales loop: Close the gap between what a prospect reads and what an AE knows when they pick up the phone. That intelligence is one of the most under-used assets in B2B marketing.
The conversion architecture: We already have a strong base of supported-technology pages and alternatives pages. Your job is to deepen them, fill the gaps, and expand into the surfaces we don't have yet - comparison hubs, industry-specific landing experiences, programmatic SEO for high-intent long-tail, and personalisation by industry and geography. This is where qualified traffic becomes qualified pipeline.
What You'll Need
Tools you've used hands-on:
- GA4 at depth - custom events, measurement protocol, BigQuery exports, debugging attribution.
- Google Tag Manager - deploying tags yourself, not raising tickets.
- An A/B testing platform - VWO, Optimizely, or Convert.
- A heatmap and session replay tool - Hotjar, Clarity, or FullStory.
- HubSpot - operational fluency, not just reporting access.
- SEO toolkit - Ahrefs or Semrush, with a working grasp of Search Console.
Background
- 5 to 8 years total experience, with at least 3 in B2B SaaS web growth or CRO.
- Contributed to and owned a B2B SaaS website end-to-end.
- Managed an external SEO or growth agency (or worked agency-side and knows how they operate).
What We'll Ask You To Show Us In Interviews
- An organic traffic growth story with the strategy behind it. We're more interested in "we rebuilt the comparison page architecture, captured X bottom-funnel keywords, drove Y demos" than "we hit 100k visits."
- A CRO test you ran end-to-end - hypothesis, result, what you learned. Walk us through a failed test with sharp learnings and you'll stand out.
- A point of view on our website. Not a full audit. Just one or two things you'd test or change, and why.
Nice To Have, Not Required
- Exposure to IT infrastructure, observability, dev tools, or enterprise software.
- SQL or basic Python for funnel analysis when GA4 hits its limits.
- Schema and structured data experience.
Who This Role Isn't For
- If your background is D2C or e-commerce CRO, the mechanics don't transfer well to enterprise IT buying cycles.
- If you've spent most of your career briefing agencies and reviewing decks, this isn't that role - you'll be in the work.
- If you measure your value in traffic rather than pipeline, you'll find the bar here uncomfortable.
- If you need a tightly scripted environment to operate, this role will frustrate you. It's built for someone who wants the autonomy.
The first 90 days
We'll agree on your success criteria together before you join. Broadly, by Day 90 you'll have:
- Mapped the current state of the site, traffic, funnel, and analytics - and identified the highest-leverage areas to focus on.
- A locked A/B testing framework with the first two or three tests live.
- Briefed the SEO agency against ICP-aligned keyword clusters and content priorities across the product portfolio.
- A 12-month roadmap with quarterly milestones, aligned with marketing and sales leadership.
How To Apply
Send your CV to careers@eginnovations.com with a short note (not a cover letter) answering one question:
If you joined eG Innovations tomorrow, what's the first thing you'd want to test or change on eginnovations.com, and why?
We read every response. Sharp answers stand out.
Click on Apply to know more.