Tata CLiQ
Website:
tatacliq.com
Job details:
Role Overview
We are looking for a strategic, creative, and execution-focused
Senior Manager – Social Media to lead the organization’s social media presence, strategy, and performance across platforms. This role will be responsible for building brand affinity, driving engagement, supporting business objectives, and ensuring a consistent brand voice through compelling, data-driven social storytelling.
The role requires a strong blend of brand thinking, content strategy, analytics, stakeholder management, and team leadership in a fast-paced, consumer-focused environment.
Key Responsibilities
Social Media Strategy & Brand Presence
- Define and own the overall social media strategy aligned with brand, marketing, and business objectives.
- Build a consistent and differentiated brand voice across social platforms.
- Identify emerging platforms, formats, and trends to continuously evolve the social
media approach.
Content Planning & Execution
- Lead end-to-end content planning including editorial calendars, campaign content, and always-on storytelling.
- Oversee creation and delivery of high-quality social content in partnership with Creative, Design, and Agency teams.
- Ensure content is optimized for platform-specific best practices and audience behavior.
Campaigns, Growth & Engagement
- Drive social media campaigns to support product launches, brand initiatives, and key business moments.
- Grow and engage social communities across platforms through innovative formats and interactions.
- Manage real-time engagement, responses, and reputation management on social channels.
Performance Marketing & Analytics
- Track and analyze performance across engagement, reach, growth, and conversion metrics.
- Use insights to continuously improve content strategies, formats, and posting cadence.
- Partner with performance marketing and analytics teams to support paid social strategies where applicable.
Cross-Functional Collaboration & Stakeholder Management
- Work closely with Brand, Creative, PR, Product, Growth, and Customer Experience teams.
- Act as the single point of ownership for social media initiatives across the organization.
- Present performance reports, insights, and strategic recommendations to senior leadership.
Governance, Processes & Risk Management
- Define guidelines, playbooks, and governance models for social media usage and brand protection.
- Manage crisis communication and ensure timely, aligned responses across social platforms.
- Ensure compliance with brand, legal, and platform policies.
Team Leadership & Capability Building
- Lead, mentor, and develop social media managers, community managers, and content specialists.
- Foster a culture of creativity, ownership, and continuous learning.
- Support hiring, performance management, and capability development within the team.
Must-Have Skills
- Strong experience in social media management, content strategy, or brand marketing
- Deep understanding of major social platforms and their content ecosystems
- Excellent storytelling, copywriting, and communication skills
- Strong analytical mindset with ability to interpret social performance data
- Proven stakeholder management and leadership capabilities
Good To Have Skills
- Experience managing social media agencies or influencers
- Exposure to paid social or performance-driven campaigns
- Experience in consumer brands, retail, e-commerce, or digital-first businesses
- Familiarity with social listening and analytics tools
Qualifications
- Bachelor’s degree in marketing, Communications, Media, or a related field
- MBA or equivalent postgraduate qualification preferred
- 6–10 years of experience in social media, content, or digital marketing roles
- Demonstrated success in building high-impact social media presence and campaigns
Why Join Us
- Opportunity to grow as a Senior Manager – Social Media in a high-visibility
marketing role
- Ownership of brand presence and storytelling across social platforms
- Exposure to cross-functional and leadership-level decision-making
- Supportive team culture with strong focus on creativity, learning, and execution
excellence
- Competitive compensation with clearly defined career growth pathway
Click on Apply to know more.
