Website:
scalup.io
Job details:
• Experience Required: Minimum 6 years in SEO (agency or in-house)
• Location: Mumbai
• Reporting To: Head of Marketing / VP Growth
• Team: Marketing
About the Role:
We're hiring a Senior Manager – SEO to own organic growth at Scalup. This is not a legacy SEO role while 70% of the mandate is classic technical, on-page and off-page SEO, the other 30% is forward-looking: making sure our brand shows up and gets cited correctly in AI-driven answer engines (ChatGPT, Perplexity, Google AI Overviews, Gemini and similar) through Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). You'll be the single owner of how Scalup is discovered on search engines and on the AI surfaces that are quickly becoming the new front door to the internet.
Key Responsibilities - Traditional SEO (70%):
• Strategy & Ownership: Own the end-to-end SEO strategy and roadmap — technical, on-page, and off-page — for all Scalup properties.
• Technical SEO: Lead technical SEO audits: crawlability, indexation, site speed (Core Web Vitals), structured data, canonicalization, and mobile-first health.
• Content & Keywords: Drive keyword research, content gap analysis, and search-intent mapping in partnership with the content team.
• Off-Page SEO: Build and execute scalable, white-hat link-building and digital PR programs to grow domain authority.
• Analytics & Reporting: Own organic search KPIs — rankings, organic traffic, CTR, and conversions — and report on them to leadership monthly.
• Tooling: Manage SEO tools (GSC, GA4, Ahrefs/SEMrush, Screaming Frog, etc.) and keep the team current on Google algorithm updates.
• Cross-functional Collaboration: Partner with content, design, product, and engineering to embed SEO best practices into every new page, feature, and campaign.
Key Responsibilities - AEO/GEO (30%)
• AI Visibility: Optimize content and structured data so Scalup's information is accurately surfaced and cited in AI Overviews, ChatGPT, Perplexity, Gemini, and other generative/answer engines.
• Structured Data for AI: Build and refine schema markup, FAQ structuring, and entity clarity to improve machine readability of Scalup's content.
• Answer Engine Monitoring: Track how Scalup's brand and content are being cited, summarized, or represented across AI search and chat platforms, and course-correct where needed.
• Content for Extraction: Design content formats (concise answers, definitions, comparison tables, structured lists) optimized for extraction by LLMs.
• Emerging Practice: Stay ahead of the evolving AEO/GEO landscape and bring in new tools, benchmarks, and best practices as the space matures.
What we're looking for:
• Experience: Minimum 6 years of hands-on SEO experience, with a proven track record of driving measurable organic growth.
• AEO/GEO Knowledge: Working knowledge of AEO/GEO — how generative and answer engines surface and cite content — is a must, not a nice-to-have.
• Core SEO Depth: Deep, current knowledge of technical SEO, on-page optimization, and link-building fundamentals.
• Tools: Comfortable with GA4, Google Search Console, Ahrefs/SEMrush, Screaming Frog, and schema/structured data implementation.
• Analytical Mindset: Strong analytical skills — able to read data, form hypotheses, and prioritize the highest-impact work.
• Leadership: Prior experience managing or mentoring SEO executives/analysts is preferred.
• Communication: Excellent written and verbal communication skills to present strategy and results to leadership.
Good to have:
• Experience in a B2B SaaS, tech, or agency environment.
• Familiarity with prompt-based content testing across LLMs (ChatGPT, Perplexity, Gemini, Claude).
• Basic understanding of HTML/CSS and CMS platforms (WordPress, Webflow, etc.) to work closely with dev teams.
• Certifications in SEO, Google Analytics, or related digital marketing disciplines.
What Success Looks Like (First 6-12 months):
• Organic traffic and keyword rankings show consistent, measurable month-over-month growth.
• Scalup content is being accurately surfaced/cited across major AI answer engines.
• A repeatable technical SEO health process (audits, fixes, monitoring) is in place.
• A clear AEO/GEO playbook exists and is being applied across new and existing content.
Eligiblity:
• This role is strictly for candidates with 6+ years of SEO experience. Applications from candidates with less than 6 years, or without hands-on SEO experience, will not be considered.
How to apply:
- Send your resume along with your current CTC and expected CTC to people@scalup.io with the subject line "Senior Manager – SEO Application".
Click on Apply to know more.