GemPundit.com
Website:
gempundit.com
Job details:
The Role
As Head of Revenue & Operations, you own two things simultaneously: the performance marketing engine that fills the top of the funnel, and the inside sales floor that converts it into revenue. This is not a strategy role and not a single-channel specialist role — it is an end-to-end commercial ownership role.
You will report directly to the CEO and lead teams spanning paid acquisition, sales operations, analytics, and retention. Your mandate is to build a profitable, scalable revenue system powered by data, AI, and tight cross-functional execution — with zero tolerance for vanity metrics.
Key Responsibilities
PPC & Performance Marketing
• Own all paid media channels — Google Ads, Meta, and emerging platforms — with full ROAS and CAC accountability
• Build and manage full-funnel campaign architecture: ToFu awareness through BoFu retargeting and remarketing
• Drive bidding strategy evolution: from Max Clicks → Max Conversions → tCPA/tROAS as data matures
• Own attribution modelling — build a reliable multi-touch model that informs spend allocation across channels
• Run structured A/B and creative testing frameworks across landing pages, ad creatives, and audience segments
• Stay ahead of platform changes: PMax, Demand Gen, AI-powered bidding, and new Google/Meta features
• Leverage AI tools for audience segmentation, dynamic creative, predictive bidding, and content generation
• Build and own dashboards that give leadership a real-time view of acquisition efficiency — not vanity metrics
Inside Sales Operations
• Drive weekly and monthly revenue targets from existing inside sales funnels with Sales GM .
• Ensure TL performance, coaching quality, and development — upgrade or exit weak supervisors
• Own RCA for all operational failures: FRT misses, conversion drops, follow-up leakage, productivity loss
• Design and enforce incentive structures that drive the right behaviours and prevent gaming
• Own capacity planning, attrition management, PIPs, and quality of incoming hires
• Implement CRM hygiene, SLA enforcement, and feedback loops between marketing and sales
• Protect CEO bandwidth — zero operational escalations should reach the founder
Analytics, MIS & Attribution
• Build a single source of truth for Sales, Marketing, and Product teams via unified dashboards
• Define and track north-star KPIs: ROAS, CAC, Opportunity Loss %, Unassisted Conversion Rate, Retention Rate
• Own data pipelines and reporting infrastructure — SQL, Big Query, or equivalent tools preferred
• Translate data into clear narratives for leadership — connect numbers to decisions, not just reports
Retention & Lifecycle
• Build lifecycle marketing programmes — email, WhatsApp, and CRM-driven reactivation flows
• Run cohort analysis to identify high-LTV segments and reduce churn in at-risk cohorts
• Own repeat purchase rate as a KPI — build referral and loyalty loops that reduce CAC over time
AI-First Execution
• Actively deploy AI tools across the growth stack: personalisation, lead scoring, content generation, dynamic pricing
• Champion a culture of experimentation and rapid iteration using AI-augmented workflows
• Evaluate and onboard new AI tooling — build internal capability, not just vendor dependency
Requirements
Experience
• 8–14 years of overall experience across growth marketing, PPC, and/or revenue operations
• Minimum 4 years of hands-on PPC ownership — Google Ads and Meta — with direct ROAS accountability
• Minimum 3 years managing a B2C inside sales team with direct revenue targets
• Demonstrated track record of owning a P&L or revenue number end-to-end
• D2C or e-commerce background strongly preferred — high-AOV categories a bonus
Technical Skills
• Deep fluency in Google Ads: campaign structures, bidding logic, attribution, PMax, Demand Gen
• Meta Ads: creative testing frameworks, audience strategy, ROAS optimisation
• MIS & Analytics: dashboarding, SQL or BigQuery preferred, Power BI / Looker / GA4
• CRM platforms: LeadSquared, Salesforce, Zoho, or equivalent
• AI tools: actively using AI in current workflow — not just awareness
Education
• Graduation or Post-graduation from Tier 1 colleges accepted
• Strong analytical aptitude & Quantitative knowledge.
Soft Skills & Mindset
• Highly analytical yet action-oriented — comfortable making decisions with imperfect data
• Scrappy builder mindset: does more with less, not dependent on large teams or big budgets
• Excellent cross-functional leader — can align product, engineering, sales, and marketing to shared goals
• Strong communication: can translate data into narrative for founders and floor equally
• Ownership language throughout — accountable for outcomes, not activities
Click on Apply to know more.