Michael Paige
Website:
michaelpage.com
Job details:
- Grow customer retention rate and LTV
- Develop the customer retention and loyalty strategy for the company
- Lead and execute the retention marketing plan
- Develop and initiate growth and retention campaign briefs and experiments, with clearly defined metrics
- Rapidly develop and launch qualitative and quantitative A/B and multivariate tests and continuously apply the learnings
- Develop retention marketing strategies, including behavioural targeting, SMS/Email/Social Media retargeting
- Collaborate closely with several teams, including Marketing, Product/Tech, Category, Operations, Customer Experience to build retention marketing/communications, UI/UX, payments, customer support, etc)
- 3-5 years in a strong data-driven, analytical role, e.g., tier-1 management consulting firms, investment banking firms
- 1-2 years in a hands-on marketing or consumer-focused role, preferably in the digital space (e.g., direct-to-consumer, e-commerce)
- MBA from a tier-I institute
- Strong program management skills - ability to interact and influence multiple partners and internal/external stakeholders
- A great passion for consumers and consumer experiences, with a dependable ability to utilize consumer research and data to drive actionable insights
- Ability to multi-task and be able to handle multiple competing priorities
- A keen sense of ownership, speedy execution and resourcefulness
- Ability to work effectively and independently in a fast-paced environment with tight deadlines
- Excellent written and oral communication skills
- Our client is a high-growth D2C brand in the Wellness space
- Opportunity to work with a high-growth D2C brand in the Wellness space
- Opportunity to lead the retention marketing for the brand
you will define and execute all customer retention activities. You will own the entire post-purchase customer journey, grow the companies subscriber base and their lifetime value, and define ways to better retain and engage customers.
Click on Apply to know more.