MSM Unify
Website:
msmunify.com
Job details:
Location: Gurgaon, India
Experience: 9–12 Years
About the Role
We are looking for a Senior Manager, Organic Growth to build and scale organic visibility for MSM Unify's India Campus platform — a next-generation, AI-native higher-education discovery marketplace for Indian students. This role owns the full organic growth stack: traditional SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), technical schema, and the content operation that powers all of it.
The ideal candidate has personally scaled a commercial or lead-generation website from a new or low-authority domain to 1M+ monthly organic sessions, purely organically, and can speak to the downstream conversion metrics that traffic drove. This is a build-phase role, pre-launch — the person joining will define the organic foundation from the ground up.
Key Responsibilities
• Own end-to-end organic visibility strategy across SEO, AEO, and GEO.
• Define and enforce schema.org structured data standards across every page template, in partnership with engineering.
• Own technical SEO health: crawlability, indexation, sitemap architecture, and Core Web Vitals coordination.
• Drive keyword and topic strategy across institution, course, exam, and category pages.
• Track and optimize for citation across AI answer engines (ChatGPT Search, Google AI Overviews, Perplexity, Gemini).
• Direct the content operations team and own the fact-check and quality gate before any page publishes.
• Own content planning to maximize AEO, GEO, and SEO outcomes — topic prioritization, content briefs, and page-level intent mapping.
• Design and run the content production pipeline end to end — intake, drafting, review, publish.
• Build and enforce the content validation checklist covering factual accuracy, sourcing, schema, and originality.
• Track content publishing throughput and individual writer performance, with clear per-writer productivity and quality metrics.
• Define and enforce the data-sourcing exception policy across the content team.
• Own the monthly reporting cadence on organic traffic, AI visibility, and content velocity to Product and Engineering leadership.
• Feed keyword, content-gap, and AI-visibility insights back into the product roadmap.
Requirements
• 5–8 years in SEO or organic growth, with proven traffic-growth outcomes from prior roles — specific numbers, not just responsibilities.
• Has scaled a new or low-authority domain to 1M+ monthly organic sessions, purely organically, on a commercial or lead-generation property.
• Can speak specifically to the downstream conversion metric owned alongside that traffic — leads, signups, or revenue.
• Hands-on experience implementing schema.org structured data at scale.
• Recent hands-on exposure to AEO and GEO practice.
• Fluent in Ahrefs and Semrush. Familiarity with Otterly.ai or comparable AI-visibility tools.
• Experience directing content teams, including freelance or intern-based operations.
• Comfortable working directly with engineering on technical implementation.
• Background in any large content-heavy website (classifieds, real estate, job portals, e-commerce). EdTech classifieds experience preferred but not mandatory. Scale is what matters.
What We’re Looking For
• A builder mindset — comfortable defining an organic foundation from scratch, not optimizing an established one.
• Fluency across SEO, AEO, and GEO as distinct disciplines, not as interchangeable buzzwords.
• Strong ownership mindset with execution excellence.
• Entrepreneurial thinking with a problem-solving approach.
Why Join Us
• Opportunity to build the organic foundation for a category-defining higher-education platform in India.
• High ownership, direct influence on product roadmap, and strategic leadership exposure.
• Fast-paced, innovation-driven, impact-oriented work environment.
• Chance to shape how millions of Indian students discover and decide on higher education.
Click on Apply to know more.
