Senior Manager - Marketing & Brand Strategy (Head of Marketing)

DLIFE Home Interiors

Website: dlifeinteriors.com
Job details:

About D'LIFE

D'LIFE is one of India’s most trusted customized home interior brands, known for its quality, structured processes, and customer satisfaction. As we scale nationally, we are looking for a visionary marketing leader who can drive measurable, brand-aligned growth across all branches and channels.

Experience Required

• 5–10 years of experience in the advertising / marketing field.
• Proven experience in managing large marketing teams (minimum 50 members).
• Experience in multi-location or branch-based marketing operations is preferred.
• Capable of managing an annual marketing budget of 12Cr.

Key Responsibilities

• Develop and execute the company-wide marketing strategy aligned with D'LIFE’s growth vision and business targets.
• Plan and optimize branch-wise and company-wide marketing spend with clear ROI metrics, including budget allocation for online and offline campaigns.
• Own lead generation as the primary objective, ensuring structured generation of a minimum of 7–10 qualified leads per Client Manager (excluding walk-ins and referrals), with continuous monitoring and course correction.
• Monitor and drive performance of Silver Envoy leads and other special lead programmes to ensure quality and conversion.
• Maintain a strong and consistent brand identity across digital, print, outdoor, showroom and micro-level local marketing initiatives.
• Ensure strict adherence to D'LIFE’s video, visual, and design standards across all marketing outputs.
• Lead and manage a team of 50+ marketing professionals (online, offline, creative, CR, and Envoy functions) with structured reporting, clear KPIs, and review mechanisms.
• Train, mentor, and develop team members to build long-term scalability and succession within the marketing function.

Digital & Creative Marketing

• Lead the creative team to develop high-engagement social media creatives and videos, and coordinate with the print department for timely production of collaterals.
• Oversee online marketing initiatives including SEO, website performance, content strategy, and presence across social media platforms.
• Ensure the social media pages are actively engaged with a minimum of one high-quality, brand-aligned post per day, along with timely responses to audience interactions.
• Plan and execute multiple video shoots and campaigns (project showcases, client stories, brand films) that reflect D’LIFE’s aesthetics and standards.

Offline & Micro-Level Marketing

• Drive offline presence generation through micro-level marketing activities for each branch (local branding, events, partnerships, outdoor media, and neighbourhood activation).
• Align branch-level campaigns with overall brand guidelines while tailoring initiatives to local market dynamics and lead targets.
• Track and review the effectiveness of offline activities using measurable metrics and feedback from branches.

Lead Generation & CR Team Management

• Design and implement structured lead funnels and campaigns to support each branch in achieving lead targets per Client Manager.
• Oversee the CR (Customer Relationship) team handling daily enquiry calls, database calls, and follow-ups to maximize lead conversion.
• Ensure timely and accurate client satisfaction reports and feedback loops to improve marketing communication and service experience.
• Collaborate closely with sales and branch heads to improve lead quality, response time, and conversion ratios.

Envoy Programme & Referral Ecosystem

• Oversee the Envoy Programme department to run structured referral and partner programmes.
• Ensure referral programmes are aligned with brand values, communicated effectively, and tracked for performance and ROI.

Required Skills & Qualities

• Strong leadership and team management skills with the ability to lead a large, diverse marketing team.
• Strategic thinker with strong execution discipline and data-driven decision-making.
• High aesthetic sense aligned with modern interior design and luxury home interiors.
• Strong understanding of marketing budgets, cost control, and ROI tracking across channels.
• High integrity and ethical standards in all marketing and team practices.
• Long-term career mindset aligned with D’LIFE’s growth, stability, and brand vision.

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