RENÉE Cosmetics
Website:
reneecosmetics.in
Job details:
Role: Senior Manager/Manager – Influencer Marketing
Industry: Color Cosmetics / Beauty
Experience: 10+ years in influencer, digital, social media, or beauty marketing
Budget Ownership: ₹20 Cr+ annually
Location: Ahmedabad
Role Overview
We are looking for an experienced Senior Manager Influencer Marketing to lead the influencer and creator marketing function for a leading color cosmetics brand. The role will own the ₹20 Cr+ annual influencer marketing budget, develop the overall creator strategy, and drive brand awareness, consideration, engagement, and business growth through high-impact influencer partnerships.
Key Responsibilities
- Own the overall influencer marketing strategy across Instagram, YouTube, Snapchat, and emerging creator platforms.
- Manage and optimize an annual marketing budget with clear ROI and business-outcome accountability.
- Build a scalable creator ecosystem across mega, macro, micro, nano, celebrity, and emerging influencers.
- Develop influencer strategies aligned with product launches, campaigns, festivals, trends, and business priorities.
- Lead celebrity and high-value creator partnerships, including negotiations and long-term collaborations.
- Drive commerce-led influencer marketing, including affiliate, social commerce, conversion, and performance creator programs.
- Establish measurement frameworks for reach, engagement, earned media value, consideration, traffic, conversions, CAC, and ROAS.
- Partner closely with Brand, Digital, E-commerce, Sales, Product, PR, and Creative teams.
- Build strong relationships with influencer agencies, talent managers, platforms, and creator networks.
- Identify emerging creators, formats, trends, and platforms that can give the brand a competitive advantage.
- Create governance around influencer selection, brand safety, contracts, disclosures, content quality, and compliance.
- Lead a high-performing internal influencer marketing team and agency ecosystem.
- Use consumer, social listening, and campaign-performance data to continuously optimize investments.
- Develop annual and quarterly influencer plans and present performance and investment recommendations to senior leadership.
Candidate Profile
- 10+ years of experience in influencer marketing, digital marketing, social media, or integrated marketing.
- Strong experience in beauty, color cosmetics, fashion, FMCG, lifestyle, or consumer brands preferred.
- Demonstrated experience managing large-scale marketing budgets
- Deep understanding of India's influencer/creator ecosystem.
- Strong commercial and analytical mindset with proven ability to link influencer activity to business outcomes.
- Excellent negotiation, stakeholder-management, leadership, and communication skills.
- Strong understanding of beauty consumers, social trends, content culture, and creator-led commerce.
- Experience managing agencies and large cross-functional teams.
Success Metrics
- Influencer-driven revenue and incremental growth
- ROI / ROAS and efficiency of the investment
- Brand awareness and consideration
- Creator reach, engagement, and content quality
- Cost efficiency and audience quality
- Creator retention and long-term partnerships
- Contribution to product launches and e-commerce growth
- Innovation and competitive differentiation
Ideal profile: A senior influencer/creator marketing leader who can operate at both brand-building and business-growth levels, with the ability to turn a budget into measurable consumer and commercial impact.
Click on Apply to know more.
