Magppie Wellness
Website:
magppiekitchen.com
Job details:
Role Purpose : The Senior Manager, Lead Generation & Qualification is a mission-critical role responsible for ensuring that the company never faces a shortage of high-quality, sales-ready leads.
This role exists to fuel the sales engine of the company by
- Generating sufficient leads aligned with the business plan
- Qualifying those leads through structured calling and validation
- Maintaining a clean, reliable CRM pipeline
- Distributing qualified leads rationally across the sales team
The success of this role directly impacts the achievement of monthly, quarterly, and annual sales targets.
Key Responsibilities
1. Lead Generation (Online & Offline)
- Design and execute multi-channel lead generation strategies, including:
- Digital marketing (performance ads, social media, SEO, content, website)
- Marketplaces, portals, and partnerships
- Offline initiatives (events, exhibitions, referrals, channel partners)
- Ensure lead volume matches or exceeds sales demand as per the business plan
- Continuously optimise cost per lead (CPL) and lead quality
2. Lead Qualification & Nurturing
- Build, manage, and scale a lead qualification team (callers/tele-callers)
- Define clear qualification criteria (budget, need, timeline, authority, location, etc.)
- Ensure only sales-ready, qualified leads are passed to the sales team
- Track lead conversion ratios from:
- Lead → Qualified Lead → Sales Opportunity → Closure
3. CRM Management & Lead Distribution
- Ensure 100% discipline in CRM usage
- Maintain:
- Clean data
- Proper tagging and categorization
- Accurate lead status tracking
- Distribute leads fairly and logically across sales teams based on:
- Geography
- Capacity
- Performance
- Product specialization
- Prevent lead leakage, duplication, or misuse
4. Sales Alignment & Target Support
- Work closely with Sales Heads to:
- Forecast lead requirements
- Align lead flow with sales targets
- Ensure that sales teams always have enough qualified leads in the pipeline
- Actively remove bottlenecks that impact sales conversions due to lead shortages
5. Data, Analytics & Reporting
- Be extremely strong with numbers and dashboards
- Track and report key metrics such as:
- Leads generated vs targets
- Qualification rate
- Cost per lead (CPL)
- Cost per qualified lead (CPQL)
- Lead-to-sale conversion ratio
- Present weekly and monthly MIS reports with insights and action plans
6. Team Leadership & Process Excellence
- Hire, train, and manage the lead generation and qualification team
- Set clear KPIs and accountability for each team member
- Build scalable processes and SOPs for lead handling
- Continuously improve efficiency through automation, tools, and best practices
Key Success Metrics (KPIs)
- Sales target achievement supported by lead availability
- Number of qualified leads delivered to sales per month
- Lead-to-sale conversion ratio
- Cost efficiency of lead generation
- CRM hygiene and data accuracy
- Sales team satisfaction with lead quality
Candidate Profile:
Experience:
- Minimum 4–5 years of experience in lead generation, demand generation, or sales operations
- Prior experience managing both lead generation and qualification teams
- Experience in CRM-driven sales environments (B2C or B2B)
Education:
- Highly educated candidate preferred
- MBA in Marketing / Sales / Business Analytics or equivalent is an advantage
Skills & Competencies:
- Strong analytical and numerical ability
- Excellent team management and leadership skills
- Deep understanding of digital marketing and offline lead channels
- Strong process orientation and execution discipline
- Excellent communication and coordination skills
- High ownership mindset and result orientation
Ideal Personality Traits:
- Data-driven decision maker
- Structured, process-oriented thinker
- Proactive problem solver
- Comfortable working with targets and pressure
- Strong collaborator with sales leadership
Click on Apply to know more.