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Company Description GAURSONS REALTECH PRIVATE LIMITED is a real estate company headquartered in Delhi, India, with projects and operations across key urban markets. The organization focuses on residential and commercial developments designed to meet the needs of diverse customer segments. Team members collaborate across functions to deliver quality projects, customer-centric services, and sustainable growth. The company offers opportunities to contribute to a dynamic industry while working on high-impact initiatives that shape local communities.
Role Description The Senior Manager CRM is a full-time, on-site role based in Ghaziabad. This position is responsible for overseeing customer relationship management processes, including tracking inquiries, managing customer data, and ensuring timely responses to prospects and existing clients. The role involves designing and implementing CRM strategies, monitoring customer satisfaction, and coordinating with sales, marketing, and project teams to optimize customer journeys. Daily tasks include analyzing customer feedback and behavior, segmenting customer groups, preparing reports for leadership, and driving initiatives to improve retention and conversion. The Senior Manager CRM also leads CRM-related projects, mentors team members, and ensures compliance with internal standards and regulatory requirements.
Qualifications
- Candidates should possess strong Analytical Skills for interpreting customer data, generating insights, and supporting data-driven decision-making.
- Candidates should possess excellent Communication abilities to interact with clients, coordinate with internal stakeholders, and present CRM findings clearly.
- Candidates should possess Sales-related skills to collaborate with sales teams, support lead management, and enhance conversion and retention strategies.
- Candidates should possess Market Segmentation expertise to define customer segments, tailor campaigns, and optimize engagement strategies.
- Candidates should possess Project Management skills to plan, execute, and monitor CRM initiatives and system enhancements.
- Experience with CRM platforms (e.g., Salesforce, Zoho, or similar tools) and proficiency in MS Excel or reporting tools is highly beneficial.
- Prior experience in real estate or a related customer-focused industry at a managerial level is preferred.
- Bachelor’s or Master’s degree in Business, Marketing, Management, or a related field, with the ability to work on-site and lead cross-functional teams.
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