Junglee Games
Website:
jungleegames.com
Job details:
About Junglee Games
Junglee Games is part of Flutter Entertainment, the world’s leading iGaming and sports entertainment group listed on the New York Stock Exchange (NYSE: FLUT). We operate independently in India while leveraging Flutter’s global expertise across product, technology, and responsible gaming.
With over 150 million users, Junglee Games is a leader in the game-tech space. Founded in San Francisco in 2012, we are revolutionising how people play games. Our notable free-to-play titles include
Howzat, Junglee Rummy, and Junglee Poker , built to deliver engaging, scalable, and trusted gaming experiences.
Our team brings a deep global pedigree—having worked on internationally acclaimed AAA titles such as Transformers and Star Wars: The Old Republic, and contributed to iconic Hollywood productions including Avatar. Junglee Games’ mission is to build entertainment for millions of players worldwide and connect them through games. Joining Junglee Games means working at the intersection of India’s fast-growing gaming ecosystem and joining Flutter Entertainment’s global talent community, shaping the future of digital entertainment. Beyond gaming, Junglee Games represents a culture driven by innovation, data science, cutting-edge technology, and strong values, shaping the next generation of responsible leaders.
Job Location
Gurgaon
Job Overview
We are looking for a
Senior Manager – Business (CRM & Retention) to lead user communication and engagement initiatives across multiple channels. This role will own CRM operations, drive data-led retention strategies, and work closely with product, tech, and design teams to improve key user engagement and lifecycle metrics at scale.
Key Responsibilities
- Manage and execute user communication campaigns across channels like push notifications, SMS, email, WhatsApp, and in-app, ensuring timely and targeted delivery.
- Drive continuous improvement of user engagement and retention KPIs (e.g., DAUs, session frequency, reactivation rates) through well-planned and data-driven campaigns.
- Collaborate with cross-functional teams (product, tech, design, customer support) to plan and execute in-app promotions, tournaments, and retention initiatives.
- Own the CRM tool operations, including setup of journeys, user segments, and triggers for automation and personalisation at scale.
- Optimise communication performance using A/B testing, cohort analysis, and campaign performance data to drive better user engagement and conversions.
- Coordinate end-to-end execution of promotional campaigns, ensuring smooth rollout, tracking, and resolution of operational issues.
- Generate and analyse campaign reports, providing actionable insights on user behaviour, engagement trends, and ROI of retention initiatives.
- Ensure all campaigns are compliant with internal policies, platform-specific guidelines, and regulatory requirements such as TRAI for SMS.
Qualifications & Skills Required
- Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA or equivalent post-graduate qualification is a plus.
- 4–6 years of experience in CRM, retention marketing, or campaign operations—preferably in a digital-first B2C environment such as gaming, fintech, e-commerce, or OTT.
- Proven experience working with CRM tools like MoEngage, CleverTap, WebEngage, or similar platforms.
- Experience in coordinating cross-functional teams and handling operational execution at scale.
- Strong understanding of user lifecycle management, segmentation, and engagement strategies.
- Analytical mindset with the ability to interpret data and translate insights into actionable improvements.
- Advanced Excel/Google Sheets skills for campaign planning, tracking, reporting, and performance analysis.
- Familiarity with A/B testing frameworks, campaign attribution, and KPI tracking.
- Excellent project management, communication, and stakeholder alignment skills.
- Working knowledge of SQL is a plus.
- Detail-oriented, organized, and capable of managing multiple projects simultaneously.
- Self-starter with a bias for action and ownership.
- Understanding of compliance norms (e.g., TRAI for SMS) is a bonus.
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