Purplle.com
Website:
purplle.com
Job details:
As a Senior Manager/Associate Director - Revenue within our autonomous, geography-focused business unit, you will serve as a primary engine of execution and revenue generation. We do not look for traditional executors; we seek
Growth Architects—professionals who view regional business, platform operations, and marketing through the lens of data, engineering, and first-principles thinking.
Operating within a fast-paced, high-velocity pod, you will collaborate cross-functionally to manage localized funnels, scale performance metrics, and optimize platform health to hit aggressive top-line and bottom-line targets.
Purpose of the Role
To deliver robust top-line growth and bottom-line margins through disciplined platform execution, targeted audience engagement, data-driven optimization, and tight cross-functional coordination. You will treat your functional domain as a system to be architected, tested, and scaled.
Key Responsibilities
- First-Principles Growth & Execution
- Deconstruct complex performance funnels into measurable variables, managing full-funnel activation from new user acquisition to repeat engagement.
- Plan, execute, and scale on-app propositions, digital marketing campaigns, and sale event constructs end-to-end with absolute precision.
- Optimize live performance daily, utilizing conversion, traffic, and margin signals to make real-time programmatic adjustments.
- Commercial, Pricing & P&L Alignment
- Monitor performance metrics and financial margins across various categories to ensure regional growth is both competitive and accretive to the P&L.
- Liaise with central product, brand, and buying teams to negotiate optimal commercial terms, funding constructs, and localized SKU assortments.
- Strategically promote high-margin initiatives or products to systematically elevate the overall geography contribution profile.
- Data Modeling, Analytics & Platform Health
- Own end-to-end tracking of critical performance trends, identifying user cohort trends and operational gaps.
- Translate localized consumer and market analytics into actionable assortment, campaign targeting, and activation decisions.
- Maintain a strict focus on system stability, aggressively flagging and fixing operational gaps, pricing mismatches, or delivery supply risks.
- Experimentation & Supply Operations
- Design and execute high-velocity A/B tests or activation changes with statistical rigor, ensuring every modification is heavily data-backed.
- Coordinate meticulously with supply chain and internal teams to establish complete sync between live demand triggers and asset availability.
- Manage a structured activation and marketing calendar that flows seamlessly alongside macro events and business priorities.
What We Are Looking For
Academic Pedigree
- B.Tech / B.E. from IIT or other Tier-1 engineering institutes, or an equivalent heavily quantitative/analytical background.
Experience & Competencies
- Experience:4–8 years of professional experience in high-growth environments like e-commerce, quick commerce, consumer-tech, or data/business analytics.
- The Engineer Mindset:Intensely logical and structured. You possess a natural curiosity to understand the "under-the-hood" mechanics of any platform, funnel, or user cohort.
- Technical Savvy:Highly proficient in Excel/Google Sheets with exposure to SQL, BI data visualization tools (Tableau/Looker), or automation workflows.
- Cross-Functional Fluency:Demonstrated comfort and maturity in driving cross-functional alignments with brand, supply chain, and central product environments.
- Ownership & Grit:You have the zeal to build robust processes from absolute zero and the execution resilience required to thrive in a high-velocity, concurrent work environment.
Good to Have
- Prior regional, hyperlocal, or category management experience within quick commerce, marketplace, or hyper-growth consumer apps.
- Familiarity with app CMS platforms, digital promotion engines, or inventory optimization systems.
The Perks
- Direct Impact:You aren’t just running campaigns or updating a dashboard; you are actively engineering the growth engine of an autonomous business unit.
- Intellectual Autonomy:We foster a high-trust, fast-paced environment where hierarchy takes a backseat—data and logical arguments always win.
About Company
Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.
Click on Apply to know more.
