Website:
eatsnacc.com
Job details:
The Senior Manager – Marketplace & Quick Commerce owns the end-to-end growth engine for the ASOP Group brands (SNACC, ALLWAZE, APLUS and JAGURR) across all online marketplaces and quick-commerce platforms. This is a hands-on leadership role combining deep platform expertise, GST/APOB-driven fulfilment strategy, and aggressive, ROI-led sales scaling. The role requires extreme, working-level command of brand onboarding and registration, product-to-FulfilmentCentre (FC) mapping, advertising campaign management, and the complete APOB (Additional Place of Business) lifecycle — pre-onboarding, onboarding and post-onboarding — across Amazon FBA, Flipkart, and quick-commerce platforms such as Blinkit, Zepto, Swiggy Instamart and BigBasket.
KEY RESPONSIBILITIES
1. Brand Onboarding & Registration
• Lead complete brand onboarding across marketplaces (Amazon, Flipkart) and quick-commerce platforms (Blinkit, Zepto, Instamart, BigBasket) for all ASOP Group brands.
• Execute Amazon Brand Registry, trademark linkage, GTIN/brand approvals, and platform brand-store setup end-to-end.
• Manage seller account creation, KYC, bank, GST and FSSAI documentation, category & sub-category approvals, and gated-category ungating.
• Own brand-store, A+ content, storefront and PDP setup to ensure a consistent, compliant brand presence across every channel.
2. Product & FC Mapping
• Drive accurate SKU-to-FC mapping across Amazon FBA and quick-commerce dark stores / distribution centres to maximise availability and minimise stock-outs.
• Plan inventory placement by region, demand pattern and FC serviceability; align FSN/ASIN listings with the correct fulfilment nodes.
• Coordinate FBA shipment plans, appointment scheduling, LTL/parcel dispatch and inward reconciliation with the Noida & Nawanshahr warehouses.
• Maintain master catalogue integrity — GTIN, MRP, pack-size, HSN, weight/dimension and flavour mapping — across all platforms.
3. APOB / VPOB Onboarding — Pre & Post (Critical)
• Own the complete APOB (Additional Place of Business) lifecycle for GST registration across every state where an FC or dark store holds ASOP inventory.
▪ Pre-onboarding: state-wise FC selection, APOB/VPOB strategy, documentation (rent/consent, principal-place linkage, authorisation), and GST amendment filing.
▪ Onboarding: FC activation, GSTIN mapping to platform, e-invoicing/e-way bill readiness and go-live verification.
▪ Post-onboarding: ongoing compliance, APOB renewals, address amendments, de-registration of exited FCs, and audit-ready record keeping.
• Design and maintain the APOB/VPOB expansion roadmap enabling multi-state FBA and quick-commerce fulfilment while keeping GST fully compliant.
• Act as the single point of coordination between Finance, GST consultants, and platform onboarding teams for all place-of-business matters.
4. Advertising & Campaign Management
• Plan, launch and optimise full-funnel ad campaigns — Amazon Ads (Sponsored Products, Brands, Display), Flipkart Ads and quick-commerce ad inventory.
• Own ACOS/TACOS, ROAS, CTR and conversion targets; run keyword, bid, placement and creative optimisation with clear kill/scale rules.
• Align advertising calendars with sale events (Great Indian Festival, Big Billion Days, quick-commerce campaigns) and new-launch push plans.
• Coordinate creative, listing SEO and campaign structure to convert ad spend into profitable, high-volume sales.
5. Sales Growth & Revenue Generation
• Deliver aggressive, profitable GMV and top-line growth across marketplace and quick-commerce channels against monthly and quarterly targets.
• Own P&L visibility per channel — pricing, margin, commission, fulfilment cost, returns and net contribution.
• Drive availability, buy-box/share-of-shelf, rating & review health, and conversion-rate improvement to scale order volume.
• Identify new platforms, category expansion and assortment opportunities to grow the addressable base.
6. Operations, Inventory & Governance
• Ensure demand-forecast-driven inventory planning, replenishment and FEFO discipline in coordination with supply chain and warehouse teams.
• Monitor account health, policy compliance, listing suppressions, and dispute/reimbursement recovery across platforms.
• Maintain dashboards and reporting for daily/weekly performance, escalations and Board-level reviews.
• Lead, mentor and hold accountable a team of marketplace, cataloguing, ads and onboarding executives.
REQUIRED QUALIFICATIONS & EXPERIENCE
• Graduate/Postgraduate; MBA in Marketing, Operations or E-Commerce preferred.
• 6–10 years of hands-on marketplace & quick-commerce experience, ideally in FMCG, food or D2C brands.
• Proven track record of onboarding brands and scaling them to high-volume sales on Amazon, Flipkart and at least one quick-commerce platform.
• Extreme, working-level knowledge of APOB/VPOB onboarding and multi-state GST fulfilment strategy — nonnegotiable.
• Demonstrated ownership of ad P&L (ACOS/ROAS) and channel-level profitability.
TECHNICAL SKILLS & COMPETENCIES
Platform & Tools
• Amazon Seller Central & FBA, Flipkart Seller Hub, Blinkit / Zepto / Instamart / BigBasket vendor portals.
• Amazon Ads console, campaign managers, and marketplace analytics; advanced Excel/Google Sheets; OMS/WMS (e.g., Unicommerce) and Tally/ERP familiarity.
Domain Knowledge
• Brand Registry, cataloguing & listing SEO, GST/APOB/VPOB, e-invoicing & e-way bill, FSSAI labelling compliance.
Personal Attributes
• Analytical, ownership-driven and detail-obsessed; comfortable moving between strategy and hands-on execution.
• Strong cross-functional coordination with Finance, Supply Chain, Warehouse and external consultants.
KEY PERFORMANCE INDICATORS
• Monthly GMV & net revenue growth vs. target across marketplace and quick commerce.
• Channel-level contribution margin and blended TACOS/ROAS.
• On-time brand & FC onboarding; 100% APOB/GST compliance with zero fulfilment blockage.
• Inventory availability / in-stock rate, buy-box & share-of-shelf, and rating health.
Salary :50-75k
Location :Arjun Nagar, Safdarjung Enclave (Nearest Metro - Green Park)
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