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Job details:
Key Responsibilities
- Build, manage, and strengthen long-term relationships with creators, influencers, talent managers, and creator networks.
- Identify and onboard relevant creators across categories such as Lifestyle, Fashion, Beauty, FMCG, Food, Travel, and Entertainment.
- Understand creator profiles, audience demographics, content quality, engagement, and brand suitability.
- Lead creator negotiations including commercials, deliverables, timelines, usage rights, exclusivity, and campaign terms.
- Develop and maintain a strong creator network to support ongoing brand requirements.
- Work closely with the Brand Partnerships and Campaign teams to understand campaign briefs and recommend suitable creators.
- Own creator communication throughout the campaign lifecycle, from briefing to content submission and final execution.
- Ensure creators deliver agreed content and campaign requirements within timelines.
- Handle creator escalations, negotiations, conflicts, and last-minute campaign requirements effectively.
- Track creator performance and maintain updated records of creator profiles, commercials, campaign history, and relationship status.
- Identify high-potential creators and develop them into long-term strategic talent partnerships.
- Support the team in building creator communities and exclusive talent pools.
- Monitor influencer marketing trends, emerging creators, content formats, and platform developments.
- Work towards improving creator retention, campaign efficiency, and overall partnership value.
Requirements
- 5+ years of relevant experience in influencer marketing, creator partnerships, talent management, digital media, or a related field.
- Strong existing network of creators/influencers and talent managers.
- Proven experience in managing creator partnerships and negotiating commercials.
- Strong understanding of platforms such as Instagram, YouTube, Snapchat, and other relevant social platforms.
- Excellent communication, negotiation, and relationship-management skills.
- Strong commercial understanding with the ability to negotiate and close creator partnerships effectively.
- Ability to manage multiple campaigns, creators, and deadlines simultaneously.
- Strong problem-solving and stakeholder-management skills.
- Comfortable working in a fast-paced, target-driven environment.
- Strong understanding of influencer campaign metrics and creator performance.
Key SkillsCreator & Talent Management | Influencer Partnerships | Negotiation | Relationship Management | Campaign Execution | Creator Onboarding | Commercial Management | Social Media | Stakeholder Management | Influencer Marketing
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