senior graphic designer
Report
Salary
₹3 - 4 LPA
Min Experience
3 years
Location
Kolkata
JobType
full-time
Job Overview: As a Senior Graphic Designer, you will play a key role in shaping the visualidentity of our brand. You will be responsible for creating high-end, visually stunning designs for
both digital and print assets, contributing to marketing materials, product packaging, e-commerce, social media content, and advertising campaigns. Your designs will communicate
the brand’s luxurious and ethical message, ensuring that every touchpoint reflects the premiumnature of our products.Key Responsibilities:● Lead design projects from concept to execution, ensuring consistency across all visualmaterials.● Develop creative and innovative designs for digital and print, including but not limited toproduct brochures, catalogs, email campaigns, social media graphics, website assets,and digital advertisements.● Collaborate with the marketing team to create impactful visuals for online and offlinecampaigns.● Ensure designs align with the brand’s luxury positioning and reflect the elegance andsophistication of lab-grown diamond jewelry.● Produce visual content that enhances customer engagement on social media platforms(Instagram, Facebook, Pinterest, etc.).● Work with the product team to create compelling imagery for product launches, seasonalcollections, and new collections.● Oversee the design and execution of packaging, point-of-sale displays, and otherbranded materials.● Maintain and evolve the brand's visual identity and style guide.● Review and approve designs from junior designers and freelancers, providing guidanceand feedback.● Stay updated on design trends, luxury brand aesthetics, and new technologies in digitaldesign and advertising.Requirements:● Bachelor’s degree in Graphic Design, Visual Arts, or a related field.● 5+ years of experience as a graphic designer, preferably in the luxury fashion or jewelryindustry.● Strong portfolio showcasing high-end, refined designs, with a focus on print and digitalmedia.● Expertise in Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.), and otherrelevant design software.
● A deep understanding of design principles, typography, color theory, and layout.● Experience in creating compelling visual content for e-commerce platforms, socialmedia, and digital marketing.● Exceptional attention to detail, with the ability to maintain high-quality standards.● Strong communication skills and the ability to collaborate effectively with cross-functionalteams.● Knowledge of the luxury market, jewelry industry trends, and sustainable fashionpractices is a plus.● A passion for the luxury lifestyle and the role of ethical, lab-grown diamonds in themarket.