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TOGEthER HOSPITALITY
JOB DESCRIPTION & KEY RESULT AREAS
Senior Brand Designer
Brand, packaging, IP, illustration and motion · Together Hospitality
Together Hospitality is a founder-led, multi-brand restaurant group based in Pune. Established in 2016, the group operates seven properties across five brands: Elephant & Co., Cobbler & Crew, Juju, Gather, and Izipizi Street. It employs 600+ people across Pune and Goa. Every Together concept is built to abide by one standard: Seva. It is a core value we apply not only to our guests, but our teams too. This is what a decade of building for the right reasons produces.
COMPANY Together Hospitality
LOCATION Pune · full-time
REPORTS TO Creative Director
CTC Rs. 9 - 12 LPA
SCOPE Across all 5 brands
EXPERIENCE 4 - 6 years
TYPE Full-time
OUTPUT Brand, packaging, IP, motion, illustration
In one line. A studio-trained designer who builds the brand worlds, packaging, and IP the rest of the team designs within. Real range across brand systems, packaging, illustration, motion, and typography. At 4 to 6 years no one is elite at all five, so we want you strong across the board, clearly elite in at least one, and set on going deep on the rest with us.
About the role
The Senior Brand Designer makes the work that defines each brand. You take a brand from an idea to a built visual world: identity systems, packaging, ownable IP, and the campaign work that sets how each brand looks and feels. You work independently. Give you a direction and you come back with finished craft the team can build on. You are the standard everyone else designs toward.
You are multimedia by instinct. You illustrate and animate, you understand typography at a level most designers do not, and you stay ahead on the tools. Across five distinct brands you hold each one's craft bar and raise it. Elephant & Co. carries a neighbourhood warmth. Cobbler & Crew carries cocktail prestige. Izipizi Street runs on night-market energy. You keep them distinct and make each one sharper over time.
Where you come from.
A creative studio background, doing real consumer brand or F&B work. Formal design is a plus, not a requirement. The portfolio is what counts. This is a craft and brand-building role. It is not a UI or UX role, and not an in-house five-star hotel design job. Both can be polished. Neither builds brands the way we need to.
What you own: brand design and identity systems
· Build full brand identity systems. The logo, the type system, colour, graphic language, and the rules that hold a brand together across every surface.
· Design the whole brand world. The full visual system a brand lives inside, so anything made under it is unmistakably that brand.
· Evolve the existing brands. Sharpen and modernise each of the five where the identity has drifted or dated, while keeping what makes it itself.
· Document what you build, so juniors, freelancers, and the wider team can produce on-brand work without you in the room.
What you own: packaging and IP creation
· Design packaging and physical product. Menus as objects, retail and merch packaging, labels, bottles, boxes, take-away, anything a guest holds and keeps.
· Create ownable IP for each brand. Illustration systems, characters, motifs, patterns, and recurring design properties that become a brand's signature and travel across every touchpoint.
· Design for the physical object. Stock, finish, print production, and how a piece feels in the hand are part of the design.
· Design merch a guest would pay for. Pieces someone would actually wear or want, not branded giveaways.
What you own: communication and campaign design
· Design the hero work for campaigns and launches. The key visual that sets the look, which the day-to-day team then extends across the calendar.
· Own the communication design where craft matters most. The pieces that shape how a brand is seen.
· Set the visual system for a campaign, so it reads as one idea across every format, print and digital, on-ground and online.
What you own: illustration and motion
· Illustrate. Original illustration is a core skill here. It is one of the ways each brand builds a look of its own.
· Bring the brand to life in motion. Motion signatures, animated identity, and the key motion pieces. You set the standard the motion team extends.
· Design across mediums. Still, moving, print, physical, and screen, and know which medium an idea belongs in.
What you own: typography, technology, and new-age craft
· Own typography at a craft level. Typeface choice, pairing, custom lettering, spacing, and hierarchy. You treat typography as a primary design tool and choose typefaces with intent.
· Stay ahead on tools and technology. AI image and design tools, 3D, generative and new production techniques. You bring new capability to the team and put it to use.
· Make new-age work. You keep current on where design is going, and push the brands to feel ahead of the city.
· Keep clean, layered, well-named source files, so nothing is lost and anyone can pick up where you left off.
What this role does not own
· UI and UX design. This is a brand, craft, and communication role. Product and interface design sit elsewhere.
· Day-to-day social calendar production. The routine feed and story work belongs to the Graphic Designer. You make the foundational and hero work.
· Creative strategy and campaign concept. The idea and narrative come from the Creative Strategist. You own how it is built and how it looks.
· Photography and video production. The Photographer and Videographer shoot. You design with and around the content.
Key result areas
1. Brand design and identity craft - 25%
· Identity systems are distinctive, coherent, and high craft, the kind other operators notice
· Each of the five brands looks sharper and more itself year on year
· The Creative Director signs off foundational work with minimal revision
2. Packaging and IP - 20%
· Packaging and physical pieces feel considered as objects
· Each brand gains ownable design IP, illustration systems, motifs, or properties that become its signature
· Print and production come out right the first time, without chasing
3. Multimedia range: illustration and motion -15%
· Original illustration raises how distinctive the brands feel
· Motion signatures and key motion work set a standard the team extends
· The role delivers across several mediums
4. Typography and craft standard - 15%
· Typography across the brands is deliberate, well set, and a visible strength
· The craft bar of the whole design output rises because this person holds it
· Nothing ships that this person would not put their name to
5. Technology and staying new-age - 15%
· New tools and techniques (AI, 3D, generative, motion) are brought into the work and put to use
· The brands feel current and ahead, never dated
· The person is visibly growing and feeding fresh references and capability to the team
6. Independence and reliability - 10%
· Works from a direction to finished craft with little hand-holding
· Documentation and source files let the team build on the work without the designer present
· Deadlines on foundational and campaign work are met
What we're looking for
PORTFOLIO, THE GATE
· Identity systems applied across many touchpoints, not one hero logo
· Packaging and physical work shown in real production, not only mockups
· Original illustration and motion made by their own hand
· Typography handled with real discipline across the book
· One piece they would redo, and why
CRAFT AND MULTIMEDIA
· Strong original illustration
· Motion capability, After Effects or equivalent, animated identity and key motion
· Deep typography, from pairing to custom lettering
· Packaging and print production fluency, stock, finish, bleeds, print-ready files
· 3D capability, comfortable building and art-directing 3D assets alongside 2D crafts.
· Range across still, moving, print, and physical
TECHNOLOGY AND MINDSET
· Technology forward, actively using AI design tools and exploring generative techniques
· Keeps current on where design is going and brings it in
· New-age instinct, wants to make things that feel ahead
· Self-directed, works well on their own
BACKGROUND AND WHAT SETS A CANDIDATE APART
· 4 to 6 years in graphic and multimedia design, studio background on real consumer brand or F&B work
· Formal design education is a plus, not a requirement
· Not a UI/UX designer, and not from an in-house five-star hotel design team
· Has built a brand identity from scratch that shipped and holds up
· Has a design voice of their own, and used new tools to make work better, not only faster
Personality fit
· Studio-trained maker. Builds whole brand worlds. Takes a direction and returns finished craft.
· Typography obsessive. Notices kerning no one else sees. Treats type as a primary tool and has strong opinions on typeface choice.
· Illustrator and mover. Draws and animates. Multimedia is second nature.
· Technology forward. First to try the new tool, and quick to make it useful.
· New-age instinct. Lives in design culture, knows what is next, and wants the brands to feel ahead of the city.
· Independent and self-driven. Owns the work and sets the bar without being managed to it.
The offer
Rs. 9 to 12 LPA, commensurate with experience and portfolio. Pune, full-time, reporting to the Creative Director, with room to set the craft standard across all five brands.
Our process is built around the work, not the CV. Shortlisted candidates are paid to complete a short, real brief before we make an offer. It is the truest read of how someone thinks and builds, and it respects their time.
Click on Apply to know more.