HomeLane
Website:
homelane.com
Job details:
Senior General Manager – Growth (Franchise Expansion)
Location: Bengaluru
Department: Growth / Expansion
Reports To: Growth Head
About HomeLane
HomeLane is India’s leading tech-enabled, end-to-end home interiors brand. We combine design, technology, and operational excellence to deliver high-quality, on-time, personalized home interiors. We’ve delivered over 55,000 homes across 40+ cities, and now operate two powerful brands: HomeLane & DesignCafe with 90+ studios, and a growing network of experience centres and design hubs.
We are backed by investors such as peak xv, Accel, Westbridge, Fireside, 360 ONE, Evolvence, Pidilite, and MS Dhoni.
As we continue to expand across markets and strengthen our studio network, we are enhancing our franchise growth leadership to drive scalable, high-quality partnerships. This role will be instrumental in identifying the right partners, accelerating expansion, and ensuring every franchise operates on a strong foundation of brand alignment, operational excellence, and sustainable growth.
The Opportunity
The Senior General Manager – Growth will be responsible for driving the franchise expansion strategy and studio network growth for the brands HomeLane and DesignCafe. The role involves identifying, evaluating, and onboarding franchise partners, building a strong pipeline of entrepreneurs, and ensuring systematic expansion across key markets.
This role will also lead and manage the Growth / Business Development team, ensuring effective execution of expansion targets, partner acquisition, and market development.
The position requires a strategic leader with strong business development, partner acquisition, negotiation, and team management capabilities.
What You’ll Drive
1. Franchise Expansion & Network Growth
- Drive franchise expansion strategy for HomeLane & DesignCafe across identified cities and markets.
- Identify high-potential entrepreneurs, investors, and partners for franchise opportunities.
- Build and maintain a strong pipeline of franchise prospects.
- Lead the complete franchise lifecycle from lead generation to deal closure and onboarding.
- Ensure achievement of monthly, quarterly, and annual expansion targets.
- Evaluate potential partners on financial capability, business experience, and strategic fit.
2. Team Leadership & Performance Management
- Lead, mentor, and manage the Growth / Business Development team.
- Set team KPIs, targets, and performance metrics.
- Conduct regular reviews to ensure pipeline progress and deal closures.
- Build a high-performing team focused on structured expansion and partner acquisition.
- Develop training and coaching frameworks for team members.
3. Strategic Market Development
- Identify new markets, cities, and clusters for expansion based on market potential.
- Conduct market mapping and competitor analysis for the interior design and home solutions industry.
- Develop expansion plans aligned with company growth objectives.
- Collaborate with internal teams for location feasibility and studio planning.
4. Franchise Partner Acquisition
- Engage with potential partners through events, referrals, networks, and strategic outreach.
- Conduct business presentations and opportunity discussions with prospects.
- Explain the FOCO (Franchise Owned Company Operated) and FOFO (Franchise Owned Franchise Operated) model and business economics.
- Lead commercial discussions, negotiations, and agreement closures.
5. Cross Functional Coordination
- Coordinate with legal, finance, operations, and brand teams to finalize franchise agreements.
- Ensure seamless partner onboarding and studio launch planning.
6. Pipeline Management & Reporting
- Maintain structured CRM and expansion pipeline data.
- Prepare growth dashboards, forecasts, and expansion reports.
- Track lead sources, conversion ratios, and expansion metrics.
- Provide periodic updates to leadership on expansion progress.
Who This Role Is For
- MBA / Post Graduate in Business, Marketing, or Entrepreneurship preferred
- 10–15+ years of experience in Business Development, Expansion, or Franchise Growth
- Experience in franchise models, retail expansion, or interior/home improvement industry preferred
Why Join HomeLane
- Lead franchise expansion at scale in one of India’s leading home interiors brands.
- Build and grow a high-impact partner network that directly drives market presence and revenue.
- Work at the intersection of business development, retail expansion, and partner success.
- Play a key role in shaping how we enter new markets and scale sustainably across geographies.
- Collaborate with cross-functional teams to create a seamless and successful franchise journey—from acquisition to growth.
- Be part of a fast-scaling environment where you influence strategy, partnerships, and long-term business outcomes.
Click on Apply to know more.