Website:
Job details:
About the Role: We are looking for a strategic and execution-focused Senior General Manager to lead the scaling of our Non-Fiction Content Library. This role requires a content-first leader who understands how to build, package, distribute, and monetize high-impact non-fiction content across digital platforms. The ideal candidate combines deep editorial instinct with sharp performance marketing expertise ? someone who can seamlessly integrate content strategy with ad creation, and rigorously analyze both content and advertising performance to drive scalable growth. Key Responsibilities: Non-Fiction Library Strategy & Scale -Define and execute the roadmap for scaling the non-fiction content library across categories such as personal finance, self-growth, business, health, learning, etc. Content-First Growth Approach
- Develop a content-led growth engine where storytelling and value delivery drive acquisition and retention. Ad Creation & Performance Integration
- Lead the creation of high-converting ad creatives rooted in strong content narratives. Ensure ads are not ?marketing-first? but ?content-first? in hook, storytelling, and engagement. Performance & Analytics
- Analyze content performance metrics: retention, completion rate, engagement time, subscription conversion, repeat consumption. Analyze ad performance metrics: CTR, CVR, CAC, ROAS, hook rate, thumb stop rate, etc. Team Leadership & Cross-Functional Collaboration
- Build and lead a high-performing content strategy and creative team. Collaborate with performance marketing, analytics, product, and production teams. Required Experience & Skills: 3? 8 years of experience in digital content, media, OTT, edtech, audio/video platforms, or similar ecosystem. Proven experience scaling a non-fiction content library at scale. Preferred Qualifications: Experience in subscription-based platforms. Exposure to short-form video ecosystems and digital storytelling formats. Strong understanding of digital funnel optimization (awareness ? engagement ? subscription). MBA or equivalent business exposure (preferred but not mandatory).
Click on Apply to know more.