Website:
ampersandimobility.com
Job details:
About Ampersand International Mobility:
Ampersand International Mobility is a global workforce mobility company committed to enabling international career opportunities through structured training, compliance, and ethical placement practices. We partner with global employers, training institutions, and ecosystem stakeholders to create scalable talent mobility pathways.
Purpose:
We are seeking a creative and performance-oriented Social Media Executive with 2–4 years of experience to manage and grow our brand’s presence across social media platforms. The ideal candidate should have a strong understanding of social media trends, audience engagement, and content strategies to drive brand awareness, engagement, and lead generation.
Key Responsibilities of the Role:
• Plan, create, and execute social media strategies across platforms such as Instagram, Facebook, LinkedIn, Twitter, and YouTube
• Develop engaging content calendars including posts, reels, stories, and campaigns aligned with brand objectives
• Manage day-to-day social media activities including posting, monitoring, and responding to audience interactions
• Track and analyze performance metrics (engagement, reach, impressions, conversions) and optimize campaigns accordingly
• Collaborate with design and content teams to create visually appealing and high-performing creatives
• Create basic social media creatives, videos, and edits using tools like Canva, Photoshop, or similar platforms
• Run and optimize paid social media campaigns to drive traffic, leads, and brand visibility
• Stay updated with the latest social media trends, tools, and best practices
• Conduct competitor analysis and audience research to identify growth opportunities
• Manage influencer collaborations and partnerships where required
• Ensure consistent brand voice and messaging across all social platforms
• Manage and grow Instagram, Facebook, and YouTube channels.
• Create and execute trend-based content, including Reels, Shorts, and viral formats.
• Coordinate with internal teams for content creation, shoots, testimonials, and success stories.
Skills & Competencies:
• Hands-on experience with social media platforms and tools (Meta Business Suite, LinkedIn Campaign Manager, etc.)
• Strong understanding of social media algorithms, trends, and content formats
• Basic knowledge of paid social advertising and performance marketing
• Familiarity with analytics tools such as Google Analytics, native platform insights, or similar tools
• Basic designing and video editing skills using tools such as Canva (mandatory), and preferably Adobe Photoshop and Premiere Pro
• Creative mindset with strong copywriting and communication skills
• Ability to analyze data and optimize content for better engagement and reach
• Experience in content planning, scheduling, and community management
• Ability to manage multiple campaigns and meet deadlines
• Strong understanding of Instagram Reels, Facebook content formats, YouTube Shorts, and social media trends.
• Ability to identify and execute trending content opportunities.
• Basic understanding of video scripting and social-first content creation.
Education & Background:
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2–4 years of relevant experience in social media marketing or digital marketing
• Certifications in Social Media Marketing, Content Marketing, or related fields are a plus
• Experience in EdTech, Study Abroad, International Mobility, Recruitment, or Workforce Mobility sectors preferred.
• Understanding of student and international career aspirant audiences will be an added advantage.
Why Join Us?
● Opportunity to be part of a high-growth global mobility organization
● Work on impactful international career pathways
● Entrepreneurial culture with high ownership
How to Apply:
Interested Candidates may send their applications via email at dharini.kathuria@ampersandimobility.com
Click on Apply to know more.