Expression 360
Website:
expression360.in
Job details:
Position: Senior Social Media Executive
Location: Delhi
Experience: 2–4 years (Experience managing Govt./PSU or public accounts preferred)
About the Role
We are seeking a proactive and creative Social Media Senior Executive to support the planning,
execution, and monitoring of social media campaigns across various platforms. The ideal
candidate should have hands-on experience managing social media pages for Government, PSU,
or large-scale public campaigns, along with strong communication and coordination skills.
Key Responsibilities
● Assist in developing and executing social media strategies aligned with client objectives.
● Manage day-to-day posting and community engagement across platforms such as
Facebook, X (Twitter), Instagram, LinkedIn, and YouTube.
● Coordinate with internal design and content teams to create visually appealing and
effective posts, videos, and reels.
● Support in creating campaign content, writing captions, and proofreading copy for
consistency and clarity.
● Track campaign performance metrics and prepare periodic analytics reports.
● Monitor trending topics, digital innovations, and emerging social platforms to suggest
new ideas.
● Assist in managing social media ads, influencer tie-ups, and public outreach campaigns.
● Maintain proper documentation and ensure timely client approvals.
Skills & Competencies
● Strong understanding of social media platforms, engagement strategies, and analytics
tools.
● Excellent communication, copywriting, and content ideation skills.
● Ability to multitask, coordinate with teams, and meet deadlines.
● Familiarity with Govt./PSU communication guidelines and digital protocols (preferred).
● Proficiency in Meta Business Suite, Hootsuite, Buffer, or similar tools.
● Basic knowledge of Canva, Photoshop, or short-form video editing tools is an added
advantage.
Qualifications & Experience
● Graduate/Postgraduate in Mass Communication, Digital Marketing, Advertising, or a
related field.
● 2–4 years of relevant experience in social media management, preferably in an agency
environment.
● Experience handling Govt./PSU or institutional social media accounts will be an added
advantage.
● Sound understanding of analytics, reporting, and content optimization techniques.
Click on Apply to know more.