Flo Mattress
Website:
flomattress.com
Job details:
Location: On-site, Mumbai
Experience: 2–4 years in any D2C brand
About Flo Mattress.
At Flo, we're on a mission to help every Indian unlock deep, restful sleep with high-quality,
affordable mattresses and sleep solutions. As we scale, we're looking for someone who can own
our retention marketing engine - email, WhatsApp, and CRM - to make sure customers don't just
buy from Flo once, but keep coming back.
What You'll Do
Retention Marketing
● Plan and execute email, WhatsApp, and CRM campaigns that bring customers back.
● Own Flo's lifecycle marketing strategy - from first purchase to long-term loyalty.
● Build and refine smart automations: welcome flows, abandoned cart, post-purchase care,
win-backs, and referral nudges.
● Segment Flo's customer base to deliver personalized, high-impact campaigns.
● Collaborate with content/design to make campaigns simple, relatable, and on-brand.
Customer Engagement & Loyalty
● Design and run loyalty and referral programs that drive repeat purchases and
word-of-mouth.
● Test new channels and formats (RCS, push, in-app, SMS) to grow engaged audiences.
● Partner with the CX team to bring real customer feedback into retention messaging.
Data & Insights
● Monitor CRM and campaign dashboards for open, click, conversion, and retention metrics.
● Share reports and insights to improve repeat purchase rates and customer lifetime value.
● Experiment with new ideas, hooks, and offers to increase engagement and retention.
What We're Looking For
● 2–4 years of experience in retention marketing at a D2C brand.
● Hands-on experience with CRM platforms like Klaviyo, Mailchimp, MoEngage, WebEngage,
or similar.
● Experience running WhatsApp marketing via tools like WATI, Gupshup, AiSensy, or similar.
● Strong grasp of segmentation, lifecycle marketing, and customer journey mapping.
● Comfort with data - ability to analyze, report, and act on insights.
● Strong communication and coordination skills.
● Bonus: Basic HTML/CSS skills for email templating.
Why Join Flo?
● Work directly on a high-growth D2C brand loved across India.
● Be part of a team solving one of life's most important problems - better sleep.
● Freedom to experiment, learn, and make an impact quickly.
● Startup culture: fast-moving, collaborative, and full of growth opportunities.
Click on Apply to know more.