Asian Paints
Website:
asianpaints.com
Job details:
Location:
Vijayawada, AP, IN
Areas of Work: Sales & Marketing Job Id: 15413
Role Identifier
Job Title
Senior Officer – Focus Products
Department
Retail Sales
Reporting to
Area Manager – Focus Products
Grade
Sales Officers/Senior Officer
Jobs Reporting Into
None
Location / Unit
PAN India
Role Description
Job Purpose
The position is that of sales personnel who would primarily be responsible for driving sales of focus products for a given geographical area through implementation and execution of various initiatives by coordinating with a team to create, nurture and manage stakeholders through focus on lead conversion, penetration of new and core products, integration with other verticals and stakeholder management thereby, achieving overall business objectives
Primary Responsibilities
Business Responsibility Areas
(Please detail out at least 8-10 responsibility areas)
Key Performance Indicators
Business objectives
- Conceptualize and execute the field marketing activities around the identified focus products like Wood Finishes, Wallpapers etc. with a view to increase adoption and depth of these products in the market
- Measure and report the effectiveness of the activations carried out in the market through lead conversion ratio
- Collaborate with Retail, Project and Services in achieving overall unit level focus products targets
- Support the sale of focused products by arranging shop meets, implementing schemes and ensuring timely settlement of schemes for stakeholders
Retailing
- Develop and ensure availability and visibility of focused products point of sale elements across the identified set of dealers
- Design and conduct workshops for Colour Consultants about the focus products as per the defined schedule
- Adopt the contractors from the identified set of dealers and train them to generate site leads
Demand Generation
- Work closely with the identified set of stakeholders like Architects to generate market for focus products
- Coordinate with Project Sales team to provide on-site support and assist in secondary sales
Contractor Management
- Maintain a comprehensive database of all contractors and applicators for focus products in the Region
- Maximize the participation of applicators in the defined loyalty programs and assign loyalty contractors to the identified top counters
- Ensure adoption of non-APL network contractors and conduct product sampling with an objective to covert to APL network
Market Intelligence
- Conduct product trials and building inferences on Asian Paints product strength vis-à-vis products in market
- Devise ways in which the product strengths can be communicated to the consumers and influencers
- Overall Value target of Focus Products
- Value target at product level
- Lead conversion ratio
- Compliance to Product trainings and Activations plan
Scope of Work
- Financial Scope (Range of financial spend):
As per Budget
- People Management Scope (Range of no. of Direct/ Indirect Reports):
Indirect - DSR in some locations
- Geography Coverage (Country-wide/ State-wide / Area-wide)
Based on the scope
- Corporate Coverage (Company-wide / Business Unit or Function-wide / Sub-function-wide / Other):
Decorative Business Unit / Central Functions
Key Interactions
Internal
Marketing, Research and Technology, Retail Sales, Project Sales, Services and Supply Chain
External
Applicators, Contractors, Dealers and Architects
Qualifications
Role Requirements / Specifications
Essential
- Graduate Degree in any stream (BA/B.Sc/B.Com/BBA/BBM/BMS)
- A minimum of 50% marks throughout education without any backlogs
- Graduation must be through a full time day course
Desired
- Candidates with MBA/PGDM in Sales and Marketing
Previous Experience
Desired
- Experience in any role in Sales and Marketing
Functional Competencies
- Product knowledge
- Analytical skills
Behavioral Competencies
- Verbal and written communication
- Decision making and problem solving
- Negotiation Skills
- Planning and result orientation
Additional Requirements
- Role involves visiting project sites which requires extensive travelling
- Role requires pan India mobility as it is transferrable in nature
- Proficiency with MS – Office, MS – Excel is mandatory
Document Details
Written By
Durga Prasad Dutta / Ankita Vig
Date
03.06.2017
Validated By
Amar Rajagopal
Date
09.06.2017
Approved By
Date
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