Licious
Website:
licious.in
Job details:
We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lac customers with our de-licious fresh meat and seafood! Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on…
What makes the role meaty ?....
- Writing scroll-stopping Push Notifications, WhatsApp & RCS copy that drives action.
- Crafting sharp in-app communication across Banners, Mastheads, Chiclets & Title Cards.
- Writing engaging, conversion-first performance marketing copy across channels.
- Collaborating with Growth teams to decode metrics, crack campaigns and optimise copy performance.
- Obsessing over hooks, CTAs, open rates, CTRs and constantly testing what works better.
- Balancing brand voice with performance goals across CRM and app merchandising journeys.
We hope that you have..
- Strong understanding of CRM communication and lifecycle marketing.
- Ability to switch from quirky storytelling to conversion-first copy seamlessly.
- A performance-driven mindset with an eye on metrics and optimisation.
- Experience writing across Push, WhatsApp, Email, SMS, RCS and in-app journeys.
- A portfolio strong enough to make us say, “okay wow.”
Click on Apply to know more.