Origin Nutrition
Website:
originnutrition.in
Job details:
We are looking for an experienced and creative Senior Executive – Social Media Marketing to lead our social media presence and strengthen our brand across digital platforms. The ideal candidate should have a proven track record of developing successful social media strategies, managing end-to-end content execution, leading influencer collaborations, and driving audience engagement through data-driven campaigns.
This role requires someone who can think strategically, execute creatively, and deliver measurable business impact through social media.
Key Responsibilities:
Social Media Strategy
- Develop and execute comprehensive social media strategies aligned with business and marketing objectives.
- Create quarterly and monthly social media roadmaps to drive brand awareness, engagement, and customer acquisition.
- Define platform-specific strategies for Instagram, Facebook, LinkedIn, YouTube, X (Twitter), Pinterest, and emerging platforms.
- Stay updated on industry trends, consumer behaviour, and platform algorithm changes to continuously optimize strategy.
Content Planning & Creative Direction
- Lead the planning and execution of monthly content calendars.
- Conceptualize high-performing content including Reels, short-form videos, static creatives, carousels, stories, blogs, and user-generated content.
- Work closely with designers, videographers, photographers, copywriters, and agencies to produce engaging and high-quality content.
- Ensure brand consistency across all communication channels.
Campaign Management
- Plan and execute product launches, festive campaigns, brand campaigns, and promotional activities across social media platforms.
- Develop creative campaign concepts to improve reach, engagement, and conversions.
- Coordinate with internal stakeholders to ensure timely campaign execution.
Community Management
- Build and nurture an engaged online community.
- Monitor customer interactions across social media platforms and ensure timely responses to comments, messages, and reviews.
- Handle social media escalations while maintaining a positive brand image.
Influencer & Brand Partnerships
- Identify, onboard, and manage influencers, creators, affiliates, and brand partners.
- Negotiate commercial agreements and campaign deliverables.
- Track influencer performance and measure ROI.
- Build long-term partnerships that align with the company's brand values.
Performance Analytics
- Monitor campaign performance using Meta Insights, Google Analytics, and other analytics platforms.
- Analyse engagement, reach, impressions, audience growth, website traffic, and conversions.
- Prepare weekly and monthly performance reports with actionable recommendations.
- Continuously optimize campaigns based on performance metrics.
Paid Social Collaboration
- Coordinate with the Performance Marketing team to support paid social campaigns.
- Provide creative inputs for ad campaigns to maximize campaign effectiveness.
- Evaluate paid campaign performance and recommend improvements.
Team Collaboration
- Work closely with Marketing, Creative, Product, Sales, E-commerce, and Customer Support teams.
- Coordinate with external agencies and freelancers whenever required.
- Mentor junior social media executives and guide them on content planning and execution.
Required Qualifications
- Bachelor's degree in Marketing, Mass Communication, Digital Marketing, Visual Communication, Journalism, or a related field.
- 3+ years of hands-on experience in Social Media Marketing, Digital Marketing, or Content Marketing.
- Proven experience managing social media for consumer brands, preferably in D2C, FMCG, Health & Wellness or Nutrition industries.
- Basic understanding of SEO, content marketing, and digital advertising.
- Strong project management, organizational, and stakeholder management skills.
- Knowledge of AI-powered content creation and social media tools is an added advantage.
- Strong portfolio showcasing successful social media campaigns and measurable business outcomes.
Required Skills
- Strong understanding of Instagram, Facebook, LinkedIn, YouTube, X (Twitter), Pinterest, and emerging platforms.
- Expertise in content strategy, storytelling, and brand communication.
- Experience with influencer marketing and creator partnerships.
- Hands-on experience with social media management tools such as Meta Business Suite, Hootsuite, Sprout Social, Buffer, or similar.
- Proficiency in Canva and familiarity with Adobe Creative Suite or video editing tools such as Premiere Pro, Cap Cut, or Adobe Express.
- Strong copywriting and content editing skills.
- Knowledge of social media analytics, Google Analytics, and campaign reporting.
- Excellent project management and stakeholder management skills.
- Strong communication, presentation, and interpersonal skills.
- Ability to work in a fast-paced and dynamic environment.
Success Metrics
- Growth in followers and community engagement.
- Improvement in reach, impressions, and engagement rates.
- Successful execution of brand campaigns and product launches.
- ROI from influencer collaborations.
- Website traffic and lead generation from social media.
- Consistent brand presence and positive customer engagement across all digital platforms.
This role is exclusively at our Head Office in Chennai ONLY.
You can also reach out to us at hr@originnutrition.in
Click on Apply to know more.