Senior Digital Marketing Manager (Healthcare / Performance Marketing)
STRATIST
- Location
- Bengaluru, Karnataka, India
- Job type
- Full-time
Required skills
- campaign performance
- Conversion Rate Optimization
- CRM
- cross-functional
- end-to-end
- GTM
- Google Ads
- Google Tag Manager
- lead generation
- LTV
About the role
Website:
stratist.in
Job details:
Location: Bangalore
Experience: 6+ Years
Salary: ₹12–16 LPA + Performance-Linked Incentives
Responsibilities
- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, and other digital platforms
- Manage and efficiently allocate a paid marketing budget of ₹20 Lakhs, ensuring maximum ROI
- Drive patient acquisition, lead generation, and appointment bookings through performance marketing
- Monitor and improve key metrics such as CAC, CPL, ROAS, and conversion rates
- Track, analyze, and report campaign performance using tools like GA4, GTM, and CRM platforms
- Build and refine attribution models across channels
- Optimize landing pages, funnels, and website journeys to improve conversions
- Conduct A/B testing on creatives, audience targeting, and landing pages
- Collaborate with creative and content teams to develop performance-driven marketing assets
- Knowledge of CRM software such as Zoho for lead tracking, nurturing, and improving conversion rates.
- Execute retention campaigns via email, WhatsApp, SMS, and remarketing
- Work closely with cross-functional teams (medical, operations, product) to align marketing strategies
Requirements
- 6+ years of experience in digital/performance marketing
- MBA / PGDM in Marketing or related field
- Prior experience in healthcare, hospitals, clinics, or health-tech (preferred)
- Strong expertise in Google Ads and Meta Ads Manager
- Hands-on experience with analytics tools (GA4, Google Tag Manager) and CRM software handling
- Strong understanding of marketing metrics (CAC, CPL, ROAS, LTV, conversion rates)
- Experience in conversion rate optimization (CRO) and A/B testing
- Proven ability to manage and scale large marketing budgets (₹10L+/month)
- Strong analytical skills with proficiency in Excel/Google Sheets
- Excellent communication and stakeholder management skills
Benefits
- Competitive salary package (₹12–16 LPA)
- Performance-linked incentives based on growth and campaign outcomes
- Opportunity to lead and scale end-to-end digital growth in healthcare
- High ownership role with strategic decision-making exposure
- Collaborative and growth-driven work environment
- Opportunity to work on impact-driven healthcare marketing initiatives
Click on Apply to know more.
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