HabileLabs Private Limited
Website:
habilelabs.io
Job details:
Role Summary
HabileLabs is looking for a Senior Marketing Manager who can lead and improve our B2B digital lead generation engine. The role will focus on generating better quality leads through performance marketing, SEO, landing pages, email campaigns, CRM tracking, analytics, and AI-led marketing improvements.
The ideal candidate should understand how B2B IT buyers behave, how digital campaigns convert, and how to improve lead quality from ads, landing pages, and nurturing journeys.
Key Responsibilities
Lead Generation & Campaign Performance
- Plan and execute B2B lead generation campaigns across Google Ads, LinkedIn Ads, email, SEO, and other digital channels.
- Improve lead quality, MQLs, SQLs, and campaign conversion rates.
- Optimize ad performance through better targeting, keywords, creatives, messaging, bidding, and landing page alignment.
- Track CPL, conversion rate, lead quality, campaign ROI, and sales feedback.
- Identify campaign gaps and take corrective actions to improve results.
Landing Pages, CRM & Analytics
- Work on campaign-specific landing pages to improve conversions.
- Ensure forms, UTMs, tracking, and Zoho CRM lead flow are properly set up.
- Use Google Analytics, Google Tag Manager, Search Console, Zoho CRM, and ad dashboards to measure performance.
- Build clear reports showing what is working, what is not, and what needs improvement.
SEO, LLM & Email Marketing
- Support SEO strategy for service pages, blogs, industry pages, and lead-focused content.
- Understand LLM visibility and AI search trends to improve content discoverability.
- Plan and optimize email campaigns for lead nurturing, re-engagement, and service awareness.
- Use audience segmentation to improve email relevance and response quality.
AI Usage in Marketing
- Use AI tools for campaign research, content ideas, keyword analysis, ad copy testing, reporting, and productivity improvement.
- Identify practical ways to use AI to improve campaign performance, lead nurturing, and marketing operations.
Team, Budget & Reporting
- Manage and guide marketing team members across performance, SEO, content, website, and campaign execution.
- Manage marketing budgets across paid ads, tools, campaigns, and lead generation activities.
- Prepare weekly and monthly reports for leadership with clear insights and next actions.
- Coordinate with sales, leadership, content, design, and web teams to improve overall marketing outcomes.
Required Skills
- 7 to 8+ years of experience in B2B digital marketing or demand generation.
- Strong experience in performance marketing, especially Google Ads and LinkedIn Ads.
- Experience in B2B IT services, SaaS, cloud, AI, data, or enterprise technology is preferred.
- Good understanding of Zoho CRM, landing pages, lead tracking, and campaign attribution.
- Strong knowledge of Google Analytics 4, Google Tag Manager, Search Console, and UTM tracking.
- Experience in SEO, email marketing, lead nurturing, and reporting.
- Ability to manage budgets, teams, vendors, and cross-functional coordination.
- Strong analytical mindset with the ability to improve lead quality and campaign ROI.
Expected Outcomes
- Improve quality B2B lead generation.
- Improve MQL to SQL conversion.
- Reduce cost per qualified lead.
- Improve Google Ads and LinkedIn Ads performance.
- Improve landing page conversion rates.
- Strengthen CRM tracking and campaign reporting.
- Build a stronger, data-driven demand generation system for HabileLabs.
Ideal Candidate
Someone who understands B2B IT marketing, can improve digital campaign performance, manage a team, use data properly, and knows how to turn marketing activities into qualified business opportunities.
End-to-end lead journey understanding from ad click to CRM entry to sales qualification.
Landing Pages & Conversion Optimization
Click on Apply to know more.