Senior Digital Marketing Executive (B2C)

DigiMoney Finance Private Limited

Website: digimoneyfinance.com
Job details:

We’re Hiring at Digimoney Finance!

💼 Job Title: Senior Digital Marketing Executive (B2C)

📍 Location: Chennai

🏢 Department: Marketing

🏭 Industry: Finance 

🕒 Experience: 3–5 Years

Are you a performance-driven digital marketer with a passion for creativity, strategy, and results? At Digimoney Finance, you’ll play a key role in shaping our brand presence, driving measurable growth, and managing integrated marketing campaigns across digital and offline channels. This is an exciting opportunity to take ownership of high-impact marketing initiatives and contribute directly to business success.

🔹 Key Responsibilities:

✅ Develop, implement, and optimize multi-channel digital marketing campaigns (social media, Google Ads, Meta Ads, SEO, email marketing)

✅ Manage and grow our social media presence across platforms 

✅ Monitor website performance, drive traffic, and generate quality leads through SEO and content marketing strategies

✅ Create engaging content, ad creatives, and visual assets using Canva and other tools

✅ Analyze campaign performance using analytics tools and generate actionable insights

✅ Plan and execute offline marketing initiatives including events, promotions, ATL & BTL campaigns

✅ Coordinate with vendors, agencies, and stakeholders for seamless campaign execution

✅ Stay updated with the latest digital marketing trends, AI tools, and industry innovations

🔹 Requirements:

✔️ 3–5 years of hands-on experience in digital marketing (B2C focus preferred)

✔️ Proven experience in both digital campaigns and offline activations

✔️ Strong skills in content creation, ad copywriting, and design tools 

✔️ Experience in SEO, SEM, PPC, email marketing, and lead generation

✔️ Analytical mindset with the ability to interpret data and optimize campaigns

✔️ Excellent communication, coordination, and project management skills

✔️ Familiarity with AI-driven marketing tools is a plus

💼 Salary: As per industry standards

📞 Contact: HR - Gopinath - 8608571830

📩 Email: gopinath.r@digimoneyfinance.com

Click on Apply to know more.