Proplegit Global Private Limited
Website:
proplegit.com
Job details:
Senior Digital Marketing Executive (SEO | PPC | AEO/GEO)
📍 Location: Ahmedabad, Gujarat (Work from Office)
🏢 Company: Proplegit Global Pvt. Ltd.
💼 Employment Type: Full-time
📈 Experience: 5–8 Years
About Proplegit
Proplegit is transforming India's real estate ecosystem by providing innovative technology solutions for both B2B and B2C clients. Our mission is to become a one-stop solution for land and property-related services while enabling Banks, NBFCs, property owners, lawyers, and valuers to collaborate through a secure digital platform.
Powered by Artificial Intelligence (AI), Machine Learning (ML), cloud computing, and automation, we are helping reduce NPAs, prevent fraud, and improve transparency and efficiency in property transactions across India.
We're looking for a passionate and results-driven Senior Digital Marketing Executive who can lead our organic growth, paid campaigns, and AI search optimization initiatives.
Key Responsibilities
SEO (On-Page & Off-Page)
- Own and execute complete on-page SEO strategies including title tags, meta descriptions, header hierarchy, internal linking, and schema markup.
- Conduct keyword research, content gap analysis, and competitor analysis.
- Plan and execute backlink acquisition strategies and local citation campaigns.
- Monitor Core Web Vitals and coordinate technical SEO improvements with the development team.
- Track rankings, traffic, and conversions through Google Search Console and GA4.
AEO & GEO (Answer Engine & Generative Engine Optimization)
- Optimize content for AI-powered search platforms including ChatGPT, Google AI Overviews, Gemini, and Perplexity.
- Create AI-friendly content using structured Q&A formats.
- Implement FAQ, HowTo, Organization, and LocalBusiness schema.
- Monitor AI visibility and citation opportunities.
- Build topical authority through pillar content and content clusters.
PPC & Performance Marketing
- Plan, execute, and optimize Google Ads Search and Display campaigns.
- Perform keyword research, bid management, ad copy testing, and negative keyword optimization.
- Ensure accurate conversion tracking and attribution.
- Improve CPA, ROAS, CTR, and lead generation performance.
Analytics & Reporting
- Build performance dashboards using GA4, Google Ads, Search Console, and Microsoft Clarity.
- Deliver weekly and monthly reports with actionable insights.
- Conduct A/B testing for landing pages, creatives, and CTAs.
Content & Social Media
- Manage SEO-focused content calendars.
- Publish and optimize WordPress content.
- Coordinate social media scheduling, engagement, and reporting.
Local SEO
- Manage Google Business Profiles.
- Maintain NAP consistency across directories.
- Monitor and respond to customer reviews.
Required Skills
- 5+ years of hands-on Digital Marketing experience.
- Strong expertise in SEO (On-Page & Off-Page).
- Hands-on experience with Google Ads.
- Strong understanding of Google Analytics 4 (GA4).
- Excellent knowledge of Google Search Console.
- Experience with Google Tag Manager.
- Keyword research using Google Keyword Planner, Ahrefs, or SEMrush.
- Understanding of Schema Markup and Structured Data.
- Excellent written and verbal English communication skills.
Preferred Skills
- Experience with AEO/GEO (AI Search Optimization).
- Local SEO and Google Business Profile management.
- Microsoft Clarity or Hotjar.
- WordPress CMS.
- Basic HTML/CSS knowledge.
- Conversion Rate Optimization (CRO).
- Landing Page Optimization.
- Google Ads Offline Conversion Tracking.
- Experience in BFSI, Real Estate, Legal, Healthcare, or Immigration domains is an advantage.
How to Apply
📧 Send your updated resume to: hr@proplegit.com (replace with your official recruitment email if different)
Click on Apply to know more.