Website:
makemyeducation.com
Job details:
Location: Noida, Sector 63 (On-site)
Employment Type: Full-time
Experience: 3+ Years
Salary: ₹6,00,000 – ₹8,00,000 per annum (Based on Skills & Experience)
About the Role:
We are looking for a results-driven Senior Digital Marketing Executive to join our team in Noida. The ideal candidate should have strong expertise in Performance Marketing, Meta Ads, Google Ads, and Lead Generation. This role requires someone who can independently manage paid marketing campaigns, optimize performance, and generate high-quality student leads for Indian University Admissions and Study Abroad programs.
Key Responsibilities:
- Plan, launch, and optimize Meta Ads and Google Ads campaigns.
- Generate qualified student leads through performance marketing campaigns.
- Manage campaign budgets, monitor CPL, CPA, ROI, and overall campaign performance.
- Develop audience targeting, keyword strategies, remarketing campaigns, and conversion funnels.
- Coordinate with the Design, Content, Counselling, and Technology teams to improve campaign performance.
- Implement and monitor conversion tracking using GA4, Google Tag Manager, and Meta Pixel.
- Analyze campaign data and prepare daily, weekly, and monthly performance reports.
- Optimize landing pages, ad creatives, and enquiry forms for better conversions.
- Ensure ethical advertising practices while maintaining high lead quality.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3+ years of experience in Performance Marketing or Digital Marketing.
- Strong hands-on experience with Meta Ads Manager and Google Ads.
- Working knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel.
- Experience in lead generation and campaign optimization.
- Strong analytical and reporting skills.
- Experience in the Education or EdTech industry will be an added advantage.
- Excellent communication, problem-solving, and teamwork skills.
Click on Apply to know more.