UrbanGabru
Website:
urbangabru.in
Job details:
Experience: 4–10 Years
Location:Pune, Maharashtra
5 Days Work from Office
Compensation - 5 to 8 LPA
Company Description UrbanGabru is a men’s lifestyle brand created to challenge stereotypes around men’s fashion and grooming in India. The company began as a community-driven initiative to support individuals interested in style, grooming, and personal care. UrbanGabru focuses on offering products, content, and experiences tailored to modern urban lifestyles. The brand aims to empower customers to express themselves confidently through fashion and grooming. By prioritizing authenticity and style, UrbanGabru continues to build a strong and engaged community.
Role Description
We are seeking a results-oriented Sr. Digital Marketing Specialist with deep expertise in paid media strategy, execution, and optimization across platforms such as Google Ads, Facebook Ads, Snapchat, and more. You’ll not only drive performance but also lead a small team of marketers, own end-to-end campaign success, and contribute to shaping our overall growth strategy. This is a high-impact role with ownership over multi-channel performance, team leadership, and business-critical KPIs like ROAS and revenue.
● Full-Funnel Campaign Management: Strategize, execute, and optimize paid campaigns across Meta Ads, Google Ads, Facebook, Snapchat, and emerging platforms — from awareness to conversion.
● Team Leadership & Mentorship: Lead, mentor, and manage a team ensure clarity on KPIs, delivery quality, and continuous learning.
● Platform Ownership: Take complete ownership of one or more ad platforms — including strategy, execution, performance, and stakeholder reporting.
● Performance Accountability: Deliver on platform-wise ROAS and revenue goals, including budget allocation, pacing, and outcome optimization.
● Advanced Optimization Techniques: Leverage A/B testing, custom bidding strategies, audience segmentation, and funnel analysis to maximize performance.
● Data-Driven Strategy: Analyze campaign data using tools like Google Analytics 4 (GA4), Looker Studio, and Excel/Sheets, drawing actionable insights to scale campaigns.
● Integrated Growth Planning: Work closely with CRM, product, creative, and analytics teams to ensure aligned and cohesive growth strategies across all marketing channels.
● Creative Collaboration: Brief and collaborate with design teams to create compelling ad creatives, copy, and video assets that convert.
● Market Research & Innovation: Keep up with industry trends, competitor campaigns, and new tools or platforms; proactively suggest tests or pilots.
● Automation & Efficiency: Use scripts, bulk tools, and automation strategies to improve efficiency in campaign management and reporting.
Qualifications
- Strong expertise in Digital Marketing and Online Marketing, with experience managing multi-channel campaigns.
- Hands-on experience in Social Media Marketing, including content planning, community management, and engagement growth.
- Proficiency in Web Analytics tools (e.g., Google Analytics, social media insights) to track, analyze, and optimize campaign performance.
- Excellent Communication skills, including the ability to present findings, collaborate with cross-functional teams, and craft clear marketing messages.
- Proven experience in a digital marketing role, preferably in consumer brands, grooming, fashion, or lifestyle sectors.
- Strong understanding of current digital trends, performance marketing, and best practices for SEO/SEM and paid social campaigns.
- Ability to work on-site in the Pune Division, manage multiple projects, and meet deadlines in a fast-paced environment.
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
Click on Apply to know more.