Website:
decklar.com
Job details:
Job Title: Senior Digital (Growth) Marketing Specialist
Workplace type: Remote or Hybrid (Hybrid if candidate lives in Mumbai or Ahmedabad)
Location: India
Job Type: Full Time
Team: Growth / Marketing
Reports to: Senior Manager, Marketing
About Decklar:
Decklar (formerly Roambee) pioneers Real-Time Decision AI with Unified Visibility, reshaping the supply chains of Global 2000 leaders to be transparent, automated, and sustainable. Within weeks, these enterprises transform key processes like replenishment, goods receipt, revenue forecasting, quality release, security, and asset management into dynamic, risk-informed operations.
Job Summary:
We’re hiring a Senior Digital (Growth) Marketing Specialist to drive measurable acquisition and lifecycle growth across content, SEO, paid media, website conversion, and email automation. You’ll orchestrate campaigns end-to-end, collaborate async with Product, Sales, and Sales Enablement, and use data rigor (and AI responsibly) to scale what works.
You’ll thrive here if you:
- Are passionate about blending AI & agentic automation with great storytelling
- Love testing hypotheses and scaling the winners.
- Work async-first across time zones with crisp documentation.
- Understand enterprise B2B funnels and revenue-focused digital marketing.
- Are comfortable owning programs end to end, from campaign setup to pipeline reporting.
- Enjoy working in a fast-moving scale-up where processes are still being built.
Key Responsibilities
- Growth Campaigns: Plan and execute multi-channel campaigns across SEO, content, paid search/social, retargeting, and communities to drive demos and signups.
- Website & CRO: Work directly with our agency and own landing pages and website management (copy, UX, forms etc) to improve conversion rates across the funnel and keep our branding aligned.
- Lifecycle & Automation: Design and manage automated email nurture and account-based programs in HubSpot, using segmentation, lead scoring, behavior-based triggers, and workflow automation to drive pipeline, re-engagement, and expansion.
- Content-Driven Demand: Use existing content assets to power digital campaigns across email, paid media, content syndication, and ABM, optimizing messaging, targeting, and conversion paths to generate qualified pipeline.
- SEO & Organic: Grow qualified organic traffic via technical SEO basics, topical authority, internal linking, schema, and programmatic SEO (where relevant).
- Paid Media & Digital Acquisition: Manage budgets and execute paid campaigns across LinkedIn, Google search, and retargeting channels, optimizing keywords, audiences, messaging, and landing pages to drive qualified leads and pipeline.
- Attribution & Analytics: Own reporting across the full funnel—MQL to SQL to pipeline—building dashboards that track channel performance, conversion rates, and campaign contribution, with weekly insights and optimization plans
- Sales, Enablement & Product Alignment: Work closely with Sales, Sales Enablement, and Product to support digital marketing initiatives, align on target accounts and messaging, and improve lead follow-up and pipeline conversion.
- Community & Social: Engage in relevant communities, events, and social channels; amplify product launches and customer stories.
- Build & Manage the Entire Marketing AI Stack: Use AI responsibly for research, ideation, and drafting—ensuring brand voice, accuracy, and originality—and automate effectively with agentic AI to scale & derive results on auto-pilot.
Success in the First 90–180 Days
- Envision & build Decklar’s Marketing AI stack post it’s rebrand in Sep 2025
- Launch and optimize core digital demand programs across LinkedIn, Google search, email nurture, and retargeting.
- Establish clear MQL, SQL, and pipeline reporting across key digital channels.
- Improve conversion performance across priority landing pages and campaign paths.
- Build repeatable campaign, nurture, and experimentation processes within HubSpot and other tools.
- Create a clear, consistent reporting cadence with actionable insights for marketing and sales leadership.
Qualifications
- 3–5+ years B2B SaaS digital or growth marketing (Startup or Scale-up preferred where Growth Hacking was the mantra).
- An AI-first mindset with an eye to identify, test, and scale tools for drafting, analysis, and campaign optimization, with strong editorial judgment and brand voice control.
- Demonstrated success in both organic & paid acquisition, SEO/AEO/SEM, email nurture, marketing automation, and content-driven demand generation.
- Strong command of funnel and pipeline metrics (CTR, CVR, CPL, MQL, SQL, pipeline contribution) and experience with attribution and campaign experimentation.
- Hands-on with: GA4, Tag Manager, Looker/Data Studio (or BI equivalent), marketing automation and CRM (e.g., HubSpot, Marketo), CMS (WordPress or similar), and LinkedIn and Google Ads.
- Experience managing paid media budgets and optimizing campaigns across LinkedIn, search, and retargeting is a plus.
- Excellent async communication skills, with clear briefs, organized documentation, and actionable updates.
- Bonus: ABM experience, content syndication, webinar or virtual event programs, and basic data or SQL skills.
Tech Stack & Tools (Typical)
- AI, Analytics & Data: Hubspot, GA4, GTM, Looker/Data Studio (or Power BI), Jasper, Midjourney/Runway (creative)Amplitude/Mixpanel/Drift/Gojiberry (nice-to-have)
- Automation & CRM: HubSpot (marketing + sales), Marketo, Salesforce
- Web & CRO: Webflow/WordPress, Optimizely/VWO, Hotjar/FullStory
- Paid & SEO: Google Ads, LinkedIn Ads, Search Console, Ahrefs/Semrush
- Lifecycle & Messaging: HubSpot/Iterable/Braze, Customer.io, Intercom
- Collaboration (async-first): Notion/Confluence, Slack, Loom, Jira, Figma, Git-style workflows for versioning where applicable
How We Work (Distributed & Async)
- Core overlap of ~3–4 hours with [UK & US] for standups and reviews; the rest is flexible.
- Documentation-first: Campaign briefs, experiment plans, and retros are written and shared async.
- OKRs quarterly, metrics weekly: We focus on outcomes, not hours.
- Inclusive collaboration: Clear owners, deadlines, and feedback windows—designed for multiple time zones.
Read more about how Responsible Rebels at Decklar make great things happen: https://www.decklar.com/resources/blogs/we-are-responsible-rebels/
Work Authorization: The candidate must be authorized to work in India legally.
Recruitment agencies: We do not accept unsolicited agency resumes. Please do not forward resumes to this email, our website, or other company locations. We are not responsible for any fees related to unsolicited resumes.
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