NKlusive
Website:
nklusive.in
Job details:
Current Job Description –Sr. Digital and offline Marketing Manager
Current Job Description –Sr. Digital and offline Marketing Manager
Experience: 5–7 Years
Industry: Real Estate
Function: Sr. Digital and offline Marketing Manager
Role Summary
Responsible for planning and executing end-to-end digital and offline marketing activities for real estate projects, from project understanding and positioning to launch, lead generation, collateral management ,ATL and BTL , channel partner engagement and performance reporting.
Key Responsibilities
- Understand location, market, product, amenities, specifications, USPs, competition and target audience.
- Develop product positioning, campaign concepts and quarterly marketing plans with budgets.
- Coordinate with creative and digital agencies for brochures, flyers, site plans, unit layouts, walkthroughs, videos, PR and ORM, newspaper ads and digital creatives.
- Manage project launch activities and ensure all collaterals and communication are accurate and delivered within TAT.
- Plan and monitor Google, Meta, YouTube, portals and other performance marketing campaigns.
- Drive improvement in Lead → Qualified Lead → Site Visit → Booking conversion.
- Develop creative video concept and execution short reels, podcast, influencers for all marketing platform.
- MIS Dashboard, Impressions ,Track enquiries, lead quality, CPL, site visits, enquiry-to-visit ratio ,A/B Testing and campaign performance
- Coordinate website, landing pages, CRM, API, Chabot and marketing automation requirements. Plan and execute ,SEO , AEO AND GEO website content, page flow, project information and conversion journeys
- Strong Knowledge about current AI tools for video , creative and scripts to enhance the productivity
- Support Channel Partner workshops, CP kits, presentations, communication and brokerage/incentive plans.
- Coordinate with Sales & Pre-Sales teams for sales presentations, scripts, product training and customer communication.
- Manage site branding, experience centre, sample flat, scale model, hospitality and customer-facing collaterals.
- Prepare project/campaign-wise analytical reports and quarterly marketing reviews.
- Monitor marketing budgets, vendor performance and ROI.
- Account management/Developer Management.
- Strong hands-on experience in Outdoor, Print, ATL, BTL, Events and Ground Activations.
- Experience in on-site branding and sales lounge execution will be preferred.
- Good understanding of printing, production materials, vendor costing and execution.
- Strong agency and vendor management skills.
- Comfortable working with CRM, MIS, Excel and PowerPoint.
- Strong coordination skills with Sales, CRM, Creative, digital and all third party Agencies and Channel Partners.
- Good commercial understanding and ability to work within marketing budgets.
- Strong communication skills in the relevant regional language are essential.
- Should be comfortable with on-ground execution, site visits and event-based working.
- Strong ownership, execution skills and attention to detail.
Qualification & Skills
- MBA/PGDM – Marketing preferred.
- 4-7 years of real estate marketing experience.
- Strong project coordination and analytical skills.
- Good understanding of digital marketing, CRM, real estate sales funnel and marketing collaterals.
- Excellent communication, presentation and vendor-management skills.
- Strong attention to detail and ability to manage multiple activities simultaneously.
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