QKS Group
Website:
qksgroup.com
Job details:
Role Summary
QKS Group is looking for a Senior Database Manager to own the strategy, architecture, integrity, and activation of the organization's enterprise contact and subscriber database. This role sits within the marketing function and is central to how QKS Group segments, targets, and engages its CXO audience across demand generation, event promotion, and account based marketing programs. The ideal candidate combines strong database and data management fundamentals with an understanding of how B2B marketing and GTM teams use data operationally.
Key Responsibilities
● Own the end to end health of the enterprise database of CXO level contacts, including data structure, deduplication, enrichment, and hygiene.
● Define and enforce data governance standards, including field taxonomy, ownership rules, and update cadences across marketing systems.
● Build and maintain segmentation logic that supports demand generation, webinar promotion, event marketing, and account based campaigns across categories.
● Manage integrations between the core database and marketing automation, CRM, and email platforms, ensuring clean, reliable data flow across systems.
● Partner with demand generation and campaign teams to translate business targeting requirements into accurate, exportable audience lists.
● Monitor and report on database growth, quality, and engagement metrics, flagging risks such as decay, duplication, or compliance gaps.
● Ensure the database complies with relevant data privacy regulations, including consent tracking and suppression management.
● Evaluate and recommend tools or process improvements to scale data operations as QKS Group's subscriber base and campaign volume grow.
● Support analyst relations and research teams with accurate contact and account data for briefings, surveys, and outreach.
● Train and guide marketing team members on data entry standards, CRM hygiene practices, and proper use of segmentation fields.
● Build and manage event attendee RSVP campaigns, including invite lists, registration tracking, and follow up sequences, while using these campaigns to continuously grow and enrich the database.
Required Qualifications
● Minimum of 7+ years of experience in database management, marketing operations, or data management, ideally within B2B technology, research, or media organizations.
● Hands on experience managing large scale contact databases, including deduplication, enrichment, and segmentation.
● Strong working knowledge of CRM and marketing automation platforms and how data flows between them.
● Solid understanding of data hygiene practices, taxonomy design, and data governance principles.
● Proficiency in Excel or Google Sheets for data manipulation, along with comfort using SQL or similar query tools for extracting and validating data.
● Familiarity with data privacy regulations relevant to B2B marketing databases, such as GDPR or equivalent.
● Strong analytical mindset with an ability to turn raw data into actionable segmentation and targeting recommendations.
Preferred Qualifications
● Experience working in a research, analyst, or advisory firm environment.
● Exposure to intent data, enrichment tools, or account based marketing platforms.
● Experience supporting webinar and event driven marketing programs, including registrant and lead data management.
● Bachelor's degree in a relevant field, such as computer science, information systems, statistics, or business.
What QKS Group Offers
● The opportunity to own a mission critical data asset for a fast growing global research and advisory firm.
● Close collaboration with marketing leadership, demand generation, and analyst teams.
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