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Job details:
As a Senior Creative Strategist, you will be responsible for building creative campaign directions, cracking pitch ideas, understanding consumer behavior, and translating brand objectives into impactful campaigns.
You will work closely with the creative, social media, influencer, brand servicing, and production teams to shape campaigns that stand out both online and offline.
Key Responsibilities:
- Develop creative strategies and campaign concepts for brands across digital, social, influencer, and experiential platforms
- Work on pitch decks, campaign narratives, and brand presentations
- Understand brand positioning, audience behavior, market trends, and internet culture
- Create creative briefs for copywriters, designers, video editors, and production teams
- Lead brainstorming sessions and contribute innovative campaign ideas
- Research trends, creator ecosystems, meme culture, and youth behavior to keep campaigns relevant
- Collaborate with client servicing teams for campaign planning and execution
- Guide junior creatives and ensure strategic alignment across projects
- Build integrated campaigns that combine content, influencers, social media, and on-ground activations
- Present campaign ideas and strategies confidently to internal teams and clients
If interested, please share your resume on komal@vigorlaunchpad.com
Click on Apply to know more.