Senior Creative Strategist

Mivi

Website: mivi.in
Job details:

Job Description:

Mivi is looking for a Senior Creative Strategist who can bridge creativity with performance. This role is for someone who understands how strong ideas translate into measurable business impact. You will be responsible for shaping brand narratives, driving product campaigns and building go-to-market strategies that align creativity with revenue goals. The ideal candidate thrives in a fast-paced consumer electronics environment and brings a mix of storytelling, analytics and execution excellence.

Key Responsibilities

• Conceptualise and execute brand-level and product-level campaigns across digital and offline platforms.
• Develop go-to-market (GTM) strategies for new product launches and high-impact promotional campaigns, including major sales events such as Independence Day Sale, Flipkart Big Billion Days and Amazon Great India Festival.
• Translate creative ideas into measurable business outcomes by mapping campaigns to revenue and performance metrics.
• Conduct product and market research, analyse competitive landscapes and develop insight-driven strategies.
• Collaborate cross-functionally with marketing, design, product and sales teams to ensure campaign alignment and execution excellence.
• Manage and coordinate with external agencies and vendors to maintain creative quality and delivery timelines.
• Lead creative ideation for social media marketing, ensuring consistent brand voice and engagement.
• Drive content creation initiatives for both online and offline branding touchpoints.
• Leverage AI tools to enhance creative workflows, insights and campaign effectiveness.

 

Core Skills & Qualifications

·  Proven experience in creative campaign ideation and execution.

·  Strong creative thinking paired with analytical skills.

·  Excellent written and verbal communication abilities.

·  Ability to balance brand storytelling with performance-driven strategy.

·  Demonstrated expertise in cross-team collaboration and stakeholder management.

·  Strong understanding of consumer behavior, trends and competitive positioning.

·  Hands-on experience managing social media creative direction.

·  Familiarity with modern AI tools for ideation, research and workflow optimization.

Who You Are

·  A strategist who thinks creatively and executes practically.

·  Comfortable working in a fast-moving, high-growth environment.

·  Curious, insight-driven and performance-focused.

·  Able to turn ideas into campaigns that deliver real business impact.

Click on Apply to know more.