Epigroww Global
Website:
epigrowwglobal.com
Job details:
Job Title: Senior Creative Strategist
Location: Delhi
About the Role
We are looking for an experienced Senior Creative Strategist to lead creative strategy for performance-driven brands across multiple industries. You will be responsible for developing high-converting creative frameworks, overseeing UGC and ad creative production, and translating performance data into winning creative strategies. The ideal candidate combines creativity with analytical thinking and thrives in a fast-paced agency environment.
Key Responsibilities
• Develop and lead creative strategies for performance marketing campaigns across Meta, YouTube, and other digital platforms.
• Build creative frameworks that drive customer acquisition, engagement, and conversions.
• Conduct in-depth competitor analysis, consumer research, and trend forecasting to identify growth opportunities.
• Create comprehensive creative strategy decks, campaign concepts, messaging frameworks, and content briefs.
• Lead the planning and execution of UGC campaigns, influencer collaborations, and performance-focused ad creatives.
• Collaborate with account managers, designers, video editors, creators, and performance marketing teams to ensure seamless campaign execution.
• Analyze campaign performance using metrics such as CTR, Hook Rate, Hold Rate, Thumb-stop Ratio, CVR, and ROAS to optimize creative performance.
• Mentor junior strategists and provide guidance on creative thinking, research, and campaign planning.
• Present creative strategies and campaign insights to clients with confidence and clarity.
• Manage multiple client accounts while ensuring high-quality execution and timely delivery.
• Stay ahead of industry trends, platform updates, AI-powered creative tools, and evolving consumer behavior.
Requirements
• 4–6 years of experience in Creative Strategy, Performance Marketing, Brand Strategy, or Social Media Marketing, preferably within a digital marketing agency.
• Proven experience developing creative strategies for D2C, e-commerce, or consumer brands.
• Strong understanding of Meta Ads, YouTube Ads, UGC, influencer marketing, and performance creatives.
• Ability to translate campaign data into actionable creative insights.
• Excellent communication, presentation, and stakeholder management skills.
• Experience working with cross-functional teams and managing multiple projects simultaneously.
• Strong analytical mindset with a passion for testing, experimentation, and creative optimization.
Preferred Skills
• Experience leading creative brainstorming sessions and mentoring junior team members.
• Familiarity with AI-powered creative tools and creative automation platforms.
• Understanding of consumer psychology, conversion-focused storytelling, and direct-response marketing.
• Strong project management and leadership skills.
Why Join Us?
• Work with leading brands across diverse industries.
• Collaborative and growth-oriented work environment.
• Opportunities to lead high-impact creative campaigns.
• Exposure to innovative performance marketing strategies and cutting-edge digital trends.
Click on Apply to know more.