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About Us
Basically Healthy is rewriting the rules of candy in India. We launched Collipop — the country's first sugar-free, vegan collagen lollipop. We've been featured across major publications, served 1,000+ customers nationwide, and we're just getting started. This is a bootstrapped, founder-led startup that moves fast and builds things people actually want.
The Role
You'll work directly with the founder to shape and execute the entire creative identity of Basically Healthy from brand strategy to the reels and graphics that land in someone's feed.
This is not a "make what I tell you" role. You'll co-own the brand's visual language, decide what gets made, and then make it. One day you're editing a product video, the next you're designing packaging, the next you're brainstorming a campaign concept. You'll also pitch in on ops and growth as the company scales because that's how startups work.
What you'll do:
- Co-develop brand strategy and creative direction with the founder
- Edit short-form and long-form video content (reels, ads, product videos)
- Design graphics for social media, packaging, ads, and collateral
- Maintain and evolve the brand's visual identity across every touchpoint
- Help with operations and growth tasks as needed — this role stretches beyond "creative"
Tools: Adobe Creative Suite — Photoshop, Illustrator, Premiere Pro, After Effects.
Who This Is For
- You live in Delhi (or are ready to relocate). This is an in-person role.
- You have a strong portfolio of video editing and graphic design work.
- You think in brand, not just in pixels. You understand why something looks right, not just how.
- You're comfortable with ambiguity. The role will evolve, and so will your responsibilities and compensation.
- You want to build something from the ground up alongside a founder.
Who This Is NOT For
- You want a fixed job description. This role is dynamic — it will change shape as the brand grows. Your scope and pay will grow with it.
- You want to freelance on the side. This is a strictly full-time commitment. We need someone all-in.
- You're not in Delhi. We need you here, in person, regularly.
Structure
This starts as a 3-month retainer to see how we work together and how many aspects of the brand you can grow into. After that, we talk long-term based on what you've built.
Click on Apply to know more.