Vouchagram India Pvt Ltd
Website:
vouchagram.com
Job details:
Role Overview
We are looking for a strategic and creatively driven Senior Copywriter to lead brand communication,
campaign messaging, and product storytelling across consumer and business touchpoints. The role
requires a strong understanding of brand voice, conversion-focused communication, and content
strategy, with the ability to simplify complex fintech and digital commerce concepts into engaging
and impactful narratives. The ideal candidate should be comfortable working closely with business,
marketing, product, and leadership teams in a fast-paced environment.
Key Responsibilities
• Define and maintain the brand voice, messaging frameworks, and communication guidelines
across channels.
• Develop compelling copy for campaigns, lifecycle communication, CRM journeys, landing
pages, ads, and product marketing initiatives.
• Create impactful taglines, campaign hooks, and customer-facing communication aligned with
business objectives.
• Drive product and use-case storytelling by translating features and offerings into relatable,
benefit-driven narratives.
• Work closely with business, product, marketing, and design teams to shape communication
strategies and campaign messaging.
• Contribute to overall content strategy across digital, performance, brand, and customer
engagement channels.
• Ensure consistency, clarity, and creativity across all communication touchpoints.
Required Skills & Qualifications
• 8+ years of experience in copywriting, brand communication, content strategy, or creative
marketing.
• Exceptional writing, editing, and storytelling skills.
• Strong experience in both long-form content and campaign-driven copywriting, including
taglines, slogans, and brand campaigns.
• Strong understanding of brand positioning, messaging strategy, and consumer
communication.
• Experience working closely with business and cross-functional teams in fast-paced
environments.
• Ability to simplify complex concepts into engaging and easy-to-understand communication.
• Prior experience in fintech, digital commerce, consumer tech, or B2B/B2C technology brands
will be preferred.
Click on Apply to know more.