SoulSensei
Website:
soulsensei.in
Job details:
About Us: At SoulSensei, we are on a mission to transform lives by connecting individuals with trusted guides who provide clarity, inspiration, and purpose. Rooted in the belief that everyone deserves a fulfilling and meaningful life, we create a sacred space for growth, empowerment, and personal transformation. By joining our team, you become a part of a journey that helps people discover their fullest potential.
Website - https://www.soulsensei.in/
Instagram - instagram.com/yoursoulsensei
Working model: On site
Location: Worli, Mumbai
Days: Monday - Friday
Timings: 10:00am - 6:00pm
Budget: 60 to 70k (depending on experience)
Experience: 4+ years
About the Role: We are looking for a Senior Copywriter to own performance marketing copy across our paid channels. You will be the voice behind our Meta and Google ad creatives, writing, testing, and iterating copy that drives workshop sign-ups and session bookings. Alongside this, you will own our email marketing and act as the copy lead coordinating with our social media agency to ensure everything published stays true to SoulSensei's voice. This is a role for someone who thinks in hooks and conversions, not just words, in English, Hindi, and Hinglish.
Key Responsibilities:
- Own end-to-end performance ad copy for Meta and Google campaigns, hooks, primary text, headlines, and CTAs, across multiple workshop and session launches each month.
- Write and adapt copy fluently across English, Hindi, and Hinglish, crafting ad creatives, WhatsApp messages and emailers that feel native in each, not translated.
- Write copy variations built for testing: distinct emotional angles, audience segments (cold vs. retargeting), and formats, with the discipline to avoid creative overlap across live campaigns.
- Work closely with performance marketing on campaign data, reading what's converting, killing what isn't, and iterating fast.
- Own email campaigns end to end: launch emailers, nurture flows, and CRM communication that drive bookings and retention.
- Act as the copy and brand voice checkpoint for our social media agency, brief them, review their output, and ensure consistency of tone across Instagram and YouTube.
- Write conversion-focused copy for workshop landing pages and product description pages as needed.
- Maintain and evolve SoulSensei's messaging guidelines, premium, empathetic, emotion-led, never fear-based.
- Stay sharp on D2C and wellness advertising trends, and bring fresh angles proactively rather than on request.
What We Are Looking For:
- 4+ years of copywriting experience, with at least 2 years writing for performance marketing (Meta/Google ads) ideally in D2C, wellness, or consumer brands.
- Fluency in Hindi and Hinglish copywriting is a must, you should be able to write natural, conversational copy that connects with a Hindi-first audience, including devotional and spiritual vocabulary.
- A portfolio that shows conversion copy, not just brand copy ad creatives, emailers, landing pages.
- Comfort working with performance data and using it to shape copy decisions.
- Experience briefing and managing external agencies or freelancers.
- Genuine interest in spirituality, mindfulness, and wellness familiarity with the language of this space is a strong plus.
- Ability to write for an audience of urban Indian women 35+, with warmth and cultural fluency.
What We Offer:
- Ownership of a high-impact function in a dynamic and growing startup.
- A collaborative environment that encourages creativity and values your contributions.
- Opportunities to grow with the company and make a meaningful impact.
- A team driven by a shared passion for making lives better.
Click on Apply to know more.
