Smylo
Website:
getsmylo.com
Job details:
Senior Copywriter (2–3 Years Experience)
Location: Gurgaon (In-office)
Experience: 2–3 Years
About Smylo
Smylo is India's first fresh & natural cat food brand, made with real meat and absolutely no preservatives. 😸
Trusted by 30,000+ cat parents across India and proudly Shark Tank approved, we're on a mission to make pets healthier and happier through better nutrition.
Founded by alumni of IIT Delhi, BITS Pilani, Titan Capital, and Arkam Ventures, and backed by DSG Consumer Partners and other leading investors, we're building one of India's fastest-growing pet brands.
About the Role
We're looking for a Senior Copywriter who can think beyond words. Someone who can transform customer insights into campaigns people remember, ads people click, and content people share.
You'll lead creative thinking across performance marketing, social media, product launches, influencer campaigns, packaging, CRM, and brand storytelling. You'll partner closely with designers, video editors, marketers, and founders to build a brand that's impossible to ignore.
If you naturally question briefs, obsess over hooks, and enjoy turning insights into high-performing creatives, we'd love to meet you.
What You'll Do
- Own Smylo's brand voice across all customer touchpoints.
- Write high-converting copy for Meta, Google, landing pages, emails, WhatsApp, websites, and product pages.
- Develop scripts for reels and creator collaborations.
- Partner with designers and video editors to create thumb-stopping creatives.
- Translate customer insights, trends, and cultural moments into compelling campaigns.
- Collaborate with the performance marketing team to continuously test new hooks, messaging, and creative angles.
- Build messaging for new product launches, seasonal campaigns, and brand initiatives.
- Review and elevate the quality of copy across the marketing team, providing feedback where needed.
- Use AI tools to accelerate ideation and execution while maintaining originality and quality.
What We're Looking For
- 2–3 years of experience in copywriting at a D2C brand, startup, or creative agency.
- A portfolio that demonstrates strong campaign thinking and execution across multiple formats.
- Exceptional storytelling and communication skills.
- Strong understanding of consumer psychology and conversion-focused writing.
- Ability to independently own projects from brief to final execution.
- Someone who is proactive, curious, detail-oriented, and constantly looking for better ideas.
- Comfortable working in a fast-paced startup where priorities evolve quickly.
- A genuine interest in branding, advertising, internet culture, and creative trends.
Bonus Points
- Experience working on D2C or consumer brands.
- Familiarity with performance marketing metrics like CTR, CPC, and ROAS.
- Experience writing for influencer campaigns and UGC.
- Basic understanding of SEO and CRM copywriting.
- Experience using AI tools to improve creative workflows.
Why Join Smylo?
- Build one of India's fastest-growing pet brands from the ground up.
- Work directly with founders and influence the brand's creative direction.
- Own campaigns that reach millions of consumers across digital platforms.
- Enjoy the freedom to experiment, test ideas, and create work that delivers measurable impact.
- Be part of a high-ownership, fast-moving team where great ideas are valued over job titles.
Click on Apply to know more.