Synapse Marketing Consultancy Pvt. Ltd.
Website:
letsideate.com
Job details:
Company Description
Synapse Marketing Consultancy Pvt. Ltd. collaborates with leading global companies to develop innovative marketing strategies and creative communication solutions. Our mission is to enable brands to achieve consistent growth and deliver impactful results. With a client-centric approach, we pride ourselves on achieving measurable success for businesses across various industries. Synapse is committed to fostering creativity, strategy, and execution to build strong brand identities.
Job Title: Senior Copy-Writer
Location: Andheri west
Department: Copy
Industry: Pharma & Healthcare Marketing / Communications / Advertising
Key Responsibilities:
Content Creation
· Craft clear, compelling, and persuasive copy across a wide range of formats including websites, email campaigns, advertisements, brochures, press releases, blogs, articles, and other marketing materials.
· Lead social media content development including Reels, influencer collaboration scripts, caption writing, and short-form video ideas aligned with current trends.
· Write and edit website content, ensuring it reflects brand identity and improves user engagement.
· Create impactful ad copy for digital platforms (Meta, Google, YouTube, etc.) with strong CTAs and brand alignment.
· Develop taglines, slogans, and brand messaging pillars that are memorable and aligned with brand positioning.
Campaign Development Support
· Collaborate closely with creative, design, and strategy teams to develop integrated campaigns and content initiatives.
· Support in developing campaign messaging and positioning strategies across platforms.
· Contribute to the ideation and execution of content calendars, especially for social media marketing campaigns.
Content Strategy & Planning
· Partner with content and marketing teams to align storytelling with SEO objectives, customer journeys, and engagement goals.
· Assist in developing and maintaining a monthly content calendar for social platforms, blogs, and brand campaigns.
· Conceptualize and propose campaign themes, visual ideations, and multimedia storytelling strategies.
Research
· Conduct market research, audience profiling, and competitor benchmarking to inform content direction and ensure resonance with target demographics.
· Stay up-to-date with platform-specific trends (Instagram, YouTube, LinkedIn, etc.), social media algorithm changes, and emerging content formats.
Editing & Proofreading
· Review all written content for grammar, clarity, brand tone, and factual accuracy before publication.
· Ensure consistency across all copy, maintaining a high standard for internal and external communication.
Collaboration & Ideation
· Work cross-functionally with graphic designers, video editors, and digital marketers to ensure cohesive and engaging campaign executions.
· Contribute to creative brainstorming sessions and concept development meetings with innovative ideas that combine text and visuals.
· Assist with the planning and ideation of shoots, reels, and branded video content, ensuring synergy between script, visuals, and brand story.
Imagery & Visual Support
· Collaborate on imagery ideations for content—suggesting visuals, shoot concepts, mood boards, and formats that complement copy and brand aesthetics.
· Provide copy that supports and enhances visual storytelling, ensuring strong alignment between text and design elements.
Kindly share your CV on hr@letsideate.com
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