Website:
obenelectric.com
Job details:
Job Description: Senior Content Writer
Company: Oben Electric Location: Bengaluru, Karnataka (Hybrid/On-site) Department: Marketing Reports to: Head of Marketing / Brand Manager
About Oben Electric
Oben Electric is a fast-growing electric motorcycle startup founded in 2020 by IIT & IIM alumni. Headquartered in Bengaluru, we are an R&D-driven company that designs, develops, and manufactures high-performance electric motorcycles in-house. Our mission is to accelerate the adoption of premium electric mobility in India with products that deliver thrilling performance, safety, and practicality. We are building a passionate community of riders who believe in a sustainable, high-performance future.
The Role
We're looking for a sharp, curious, and passionate Content Writer to join our growing marketing team. You'll be the voice behind Oben Electric's digital presence — crafting content that educates, excites, and converts, from performance enthusiasts to first-time EV adopters.
This is a high-impact role at the intersection of technology, sustainability, and storytelling.
What You'll Do
- Write compelling content across formats — blog posts, website copy, product descriptions, social media, email campaigns, press releases, and more
- Translate complex EV technology (battery chemistry, range specs, motor performance) into clear, engaging language for diverse audiences
- Collaborate with the design, product, and growth teams to develop cohesive campaign narratives
- Develop SEO-optimised content to drive organic traffic and brand visibility
- Own the brand voice across all written touchpoints, ensuring consistency and authenticity
- Research industry trends, competitor activity, and customer insights to inform content strategy
- Support PR efforts by drafting media pitches and thought leadership pieces
- Create scripts for video and social content when needed
What We're Looking For
- 5–7 years of experience in content writing, preferably in tech, automotive, EV, or D2C brands
- Excellent written communication skills in English; proficiency in Hindi is a bonus
- Demonstrated ability to write for both technical and general audiences
- Strong research skills and attention to detail
- A portfolio showcasing range — long-form articles, short-form social copy, product writing
Good to have:
- Familiarity with EV technology, electric mobility, or the automotive industry
- Basic understanding of SEO principles and content analytics tools (Google Analytics, SEMrush, etc.)
- Experience working in a start-up or fast-paced environment
- Passion for sustainability and clean energy
Why Join Oben Electric?
- Be part of one of India's fastest-growing EV start-ups at a defining moment in its journey
- Work directly with a passionate, high-calibre founding team of IIT & IIM alumni
- Competitive compensation with performance-linked incentives
- Opportunity to shape brand narrative from the ground up
- Flat hierarchy, fast decision-making, and real ownership of your work
Click on Apply to know more.