Website:
neateveryday.com
Job details:
About NEAT Everyday
At NEAT Everyday, we believe preventive wellness should be simple, trustworthy, and accessible to everyone.
We are building a modern wellness brand rooted in nature, science, and everyday habits. Our products bring together the goodness of natural ingredients with scientific formulation and modern understanding of nutrition and wellness.
Our portfolio spans wellness, preventive nutrition, and natural self-care, thoughtfully created to make healthier choices easier to adopt in everyday life. We are building an omnichannel brand across D2C, marketplaces, quick commerce, retail stores, and our mobile app, with an ambitious vision to make NEAT Everyday a trusted wellness companion for Indian consumers.
We are looking for a Senior Copywriter who can help shape how this brand speaks, connects, and grows.
Key Responsibilities
· Develop and maintain a strong brand voice and communication framework across all consumer touchpoints.
· Research the wellness, nutrition, self-care and FMCG categories, competitors and consumer trends to identify communication opportunities.
· Create compelling copy for performance marketing campaigns, including Meta, Google, marketplace, quick-commerce and other digital formats.
· Develop communication for social media, campaigns, product launches, retail, CRM, WhatsApp, email and app marketing.
· Write product-led communication that translates product benefits, ingredients, science and consumer insights into simple, relatable stories.
· Conceptualise and write campaign platforms, taglines, hooks, headlines and communication territories.
· Develop scripts and storyboards for reels, short-form videos, digital films and other video content.
· Create content for corporate and brand communication, including presentations, brochures, websites, landing pages and internal communication.
· Work closely with the Brand, Design, Performance Marketing, Ecommerce and Product teams to develop integrated campaigns.
· Adapt communication to different platforms while maintaining a consistent NEAT Everyday tone of voice.
· Bring a strong understanding of consumer psychology, storytelling and conversion-focused communication to every brief.
· Proactively identify new content opportunities and formats that can strengthen brand awareness, engagement and acquisition.
What We’re Looking For
· Bachelor's degree or equivalent experience in Advertising, Communications, Journalism, English, Marketing or a related field.
· 4–7 years of relevant copywriting experience, preferably with experience in FMCG, D2C, wellness, beauty, nutrition, lifestyle or consumer brands.
· Strong conceptual thinking with the ability to turn a brief or consumer insight into a big idea.
· Excellent command of English, grammar, vocabulary and storytelling.
· Ability to write both brand-building and performance-oriented copy.
· Strong understanding of social media, digital advertising and emerging content formats.
· Ability to simplify complex product, science or wellness propositions into clear and engaging consumer communication.
· Strong collaboration skills with designers, marketers and cross-functional teams.
· High ownership, attention to detail and ability to manage multiple projects in a fast-paced environment.
· A portfolio demonstrating campaign thinking, digital copy, scripts and brand storytelling is strongly preferred.
Why NEAT Everyday?
You will have the opportunity to work on a high-growth Indian wellness brand and play a key role in defining its voice and communication as we scale across categories and channels.
Role Details
Location: Ahmedabad
Experience: 4–7 Years
Function: Brand & Marketing
Reporting To: Brand / Marketing Leadership
Click on Apply to know more.